Seams Impossible: How Nadine Merabi built a £40m fashion brand

Manchester-based Nadine Merabi played Hockey professionally for England, bought a £250 sewing machine from Argos and taught herself how to sew. With no formal training she sold a collection to Selfridges and from there she stitched together a £40 million luxury fashion business. She talks candidly with host Sir Richard Harpin about the resilience needed to build a business from scratch —the only thing standing in entrepreneurs’ way is themselves. Merabi pivoted during covid into a Darcie pyjama line, which was worn by celebrities and still makes up a significant proportion of sales, but she draws the line at loungewear. She reveals why growing 800% in a year was her biggest mistake and what it taught her about culture and leadership. And her why her mantra has shifted from "pressure makes diamonds" to "planning makes profit". Also, she explains how her decision to hire a CEO frees her up to focus on what she does best: giving women confidence. Subscribe to the Business Leader Podcast and sign up to our free weekly newsletter at businessleader.co.uk/newslettersBusiness Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Sign up for our Business Leader newsletter here. Hosted on Acast. See acast.com/privacy for more information.