How Little Moons went from family bakery to TikTok star

Vivian Wong, co-founder of Little Moons, shares the unfiltered story of building the UK's most talked-about mochi ice cream brand — from a small family bakery to a £27mn pound run rate overnight.Vivian talks to Sir Richard Harpin, founder of Homeserve, about how a single TikTok video sent shoppers queuing outside Tesco at 7am, and why ten years of groundwork meant Little Moons was ready to seize the moment rather than be consumed by it. She reveals her learnings from a costly factory mistake — and the sunk cost fallacy that nearly upended the business. Vivian also shares the personal catalyst that made her start the business, the reality of co-founding with a sibling, and how she now lives by a simple rule: no regrets.Themes covered:Why owning your manufacturing is a genuine competitive advantage in the FMCG worldHow Vivien bootstrapped Little Moons for 12 years before taking private equity investmentWhen and how to bring in a professional CEOThe difference between a coach and a mentor, and why you need bothBusiness Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Sign up for our Business Leader newsletter here. Hosted on Acast. See acast.com/privacy for more information.