In this episode of the Business Insider Podcast, Priya Sudarsanam speaks with Tim Shurr, Mind Architect, about how subconscious beliefs shape performance, leadership, and success.Tim shares how 16,000+ client sessions revealed that early life experiences create hidden “rules” that drive behavior, decision-making, and burnout in high performers. He explains why traditional mindset work often fails and how upgrading subconscious programming leads to lasting change.They explore hypnosis myths, why stress itself is a form of trance, and how leaders often operate on outdated mental “software” that affects trust, delegation, and company culture.Tim also shares a real transformation where a company grew from $75M to $136M after shifting leadership beliefs, with employee satisfaction rising from 46% to 97%.He closes with two simple “power questions” that help reframe thinking, reduce anxiety, and unlock clarity in decision-making.mail: tim@timshurr.com Website URL: www.timshurr.comLinkedIn URL: https://linkedin.com/in/timshurr
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