Hitler's Gift to the Hippies: The VW Beetle Story Part I – Rerun

Business History is off this week, so we wanted to keep you entertained with a rerun, in case you missed our Beetle episode the first time around. (You can help us win a Signal Award for this episode by voting here.) The VW Beetle was the biggest selling car of all time - and it found particular favor with people like hippies and surfers. But this icon of the 60s counterculture had its roots in Nazism. The Volkswagen - the People's Car - was an obsession of Adolf Hitler. He wanted to transform Germany into a land of drivers - and needed an affordable, but reliable automobile.   Germany's private auto manufacturers knew the project was doomed to failure. So Hitler assembled a team of designers and factory managers to enact his vision - even if that meant enslaving workers and committing murder.   Write to us at businesshistory@pushkin.fmSee omnystudio.com/listener for privacy information.