Business History

Betting on Taylor Swift or Who'll Be Made Pope: The Past and Present of Prediction Markets

March 25, 2026·36 min
Episode Description from the Publisher

A live mash-up between Business History and Bloomberg's Everybody's Business. On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether President Trump will say a certain word in a speech. Many people worry about these new prediction markets, but the concept is far older than some critics might think.  We go back centuries to Papal conclaves; hear about how counting drinking toasts stood in for political polling; and learn how the US government tried using betting markets to predict terrorist attacks.   See omnystudio.com/listener for privacy information.

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