
How can architects win more work by telling better stories? Brand, marketing, and business development experts Dez Joslin and Katelyn Litalien of Enarche explore how firms can move beyond project facts, industry jargon, and fee-driven conversations to communicate the real value they bring to clients. From making the client the hero to capturing stories throughout a project, they share practical strategies for strengthening your brand, differentiating your firm, and turning storytelling into a powerful business development tool.
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Generating Wealth through Development and Investment with Joshua Zinder, AIA and Chris Farnum, AIA

Taking Calculated Risk and Promoting Transparency in Practice with Halie Chandler, AIA and Blake Daniels, AIA

Expanding the Value of Architecture beyond Traditional Practice with Brad Lukanic, AIA

Driving Business Performance through Integration and Sustainability with Wendy Rogers, FAIA
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