We Spend Millions on Angi. Here's What We Learned.

Everyone has an opinion about Angi. Few have ever sat down with the CEO. In this episode of the Build It To Sell It Podcast, Lance Bachmann sits down with Jeff Kip, CEO of Angi, for an honest conversation about lead generation, contractor success, and why so many companies fail to get results from paid leads. Lance shares why Angi generates nearly 50% of the revenue across the LB Capital roofing platform, while Jeff explains the biggest mistakes contractors make after a lead comes in. Inside this episode, you'll learn: Why speed to lead is everything How LB Capital consistently achieves a 12:1 return on Angi leads Why your sales team should never see the lead source The truth behind Angi's reputation and how the company is changing Why most contractors lose leads before they ever get an estimate The importance of CSR training, AI, and follow-up systems How to build a sales process that wins, regardless of where leads come from Why knowing your KPIs is the difference between growth and failure Whether you're spending money on SEO, Google Ads, Facebook, referrals, or lead providers, this conversation will challenge how you think about sales, marketing, and scaling a home service business. If you're serious about building a company that's valuable enough to sell someday, this episode is packed with practical strategies you can implement immediately. Subscribe for new episodes every Tuesday at 3 PM EST.