How to Grow on Instagram with Social Media Expert Shannon McKinstrie

If Instagram feels harder than it used to, you’re not imagining it. Shannon McKinstrie sits down with Lauren and Brie to break down what’s actually driving growth right now, and it’s not chasing viral spikes. It’s retention, belonging, and messaging that makes people feel seen. They talk strong hooks (and her REP formula), why talk-to-camera reels convert better than trends, how to repurpose content within weeks instead of months, and how to use Stories to build real trust (even if your life ...