138: Why Under-Eating Protein Is the Reason Your Body Isn't Changing with JJ Virgin

Your body will literally overeat to hunt for protein it is not getting. It is called the protein leverage hypothesis, and it means your hunger is not a willpower problem. It is a signal that something is missing. So no, you are not broken. You are not lazy. Your body is doing exactly what it is designed to do when it is not getting what it needs. And nobody has been louder about that than JJ Virgin. JJ Virgin is a four-time New York Times bestselling author and nutrition expert who has spent over 40 years helping women stop measuring success by the wrong metric. In this episode, JJ breaks down why most women are under-fuelling the one macronutrient their body cannot go a single day without, what that is quietly doing to their muscle, their metabolism, and their results, and what to do about it starting with your next meal. If you have had that quiet feeling that something is off with how you are eating, this episode is going to tell you exactly what it is. Let's dive into it. What's Discussed: (2:59) The non-negotiable JJ refuses to sacrifice no matter where she is in the world. (5:21) The most overrated nutrition advice women are still following. (6:22) When the protein trend went too far and created a junk food aisle. (9:36) What chronic under-eating of protein is actually doing to your body. (12:08) The biological reason you keep overeating and it is not discipline. (13:16) The simplest food audit that changes everything in two weeks. (14:45) The meal where most women are falling short and it is not dinner. (16:30) How one breakfast sets your hormones up to fail for the rest of the day. (18:26) Why JJ calls plant-based diets what she calls them. (20:31) Where supplements actually fit and the four most women are missing. (22:44) Why creatine belongs on your supplement list and it is not just for the gym. (23:04) The creatine myth that 81% of women experienced firsthand. (25:00) Why the common math on creatine dosing does not make sense. (31:08) How to structure nutrition around your training without overthinking it. (33:03) The first thing JJ looks at when body composition is not changing. (34:20) The real reason most women are not building muscle and it is not protein. (35:29) Why she stopped saying go heavy and what she says instead. (41:06) The scale has done more damage to women than any diet ever has. (42:28) The two things you must have before you ever touch a calorie deficit. (42:47) What toned actually means and why you cannot stretch your muscles longer. (43:37) 40 years and she has never seen a woman get big from lifting. (45:23) The identity shift that separates women who maintain results from women who restart. (56:33) What JJ would tell every woman between 35 and 50 right now. Check out Broads FREE nutrition resources: Macronutrient Guide: https://www.broads.app/macronutrient-guide  Nutrition Webinar: https://www.broads.app/nutritionwebinar  Find more from Broads: Website: https://www.broads.app Instagram: @broads.podcast @broads.app Head to www.broads.app/broadscoach and apply for BroadsCOACH. Check out more from Tara LaFerrara:Website: http://taralaferrara.com Instagram: @taralaferrara YouTube: @TaraLaferrara Tiktok: @taralaferrara Check out more from JJ Virgin: Website: https://jjvirgin.com/ Facebook: JJ Virgin Instagram: @jj.virgin       YouTube: @jjvirginvideos Tiktok: @reignitewellness Pinterest: @jjvirgin X: @jjvirgin Got Questions: delphi.ai/jj-virgin Podcast: https://jjvirgin.com/main-podcasts/  Speaking Engagements: https://jjvirgin.com/media-speaking-new/  JJ Virgin Programs:  The 90-Day Metabolism Makeover: https://discover.jjvirgin.com/metabolism-makeover-int-1