Brewbound Podcast

Do We Need Another NA Version of a Legacy Beer Brand?

August 19, 2026·29 min
Episode Description from the Publisher

Does every beer need a non-alcoholic (NA) analog? The Brewbound team discusses on the latest episode of the Brewbound Podcast.    As Molson Coors prepares to launch an NA version of Leinenkugel's Summer Shandy, Brewbound editor Justin Kendall questions whether the product is trend chasing or if consumers are clamoring for it. Managing editor Jessica Infante gets White Claw Zero flashbacks, while senior reporter Zoe Licata offers a different perspective after exploring NA ciders.   The trio also analyze recent headlines, including: Samuel Adams taproom workers' plans to unionize and Boston Beer's response, so far; And B3 Beverage's "complicated" partnerships, with a deal for Yards Brewing going forward and others falling through.

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