👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.Hosts: Kipper McGee & Dave MartinKey Topics & Takeaways:From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.”Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignoreListener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.ONE MINUTE MARTINIZING: "Reverse"Please help us thank these underwriting supporters:musicmaster.comradiocontentpro.comReturn to previous BRANDwidth on Demand episodesLinks referenced in this episode:brandwithondemand.commusicmaster.comradiocontentpro.comwondery.comMentioned in this episode:visit: www.throwbacknation.com