Building a Trusted Brand in a Crowded Category: The Gut Personal Story with Bridgitte Mallinson

How do you break through in the crowded supplement market where new products are getting launched left and right? In this episode, Bridgitte Malinson, founder of Gut Personal, breaks down how she built a cult-favorite wellness brand by blending clinical credibility with community-first marketing. From strategic PR placements to organic storytelling, she focused on building trust through earned media and expert validation, positioning the brand as both authoritative and approachab...