Brandfathers

How the Algorithm Decides Who Wins

May 18, 2026·35 min
Episode Description from the Publisher

Nike's "walkers tolerated" ad broke aspirational marketing. Hoodie brand CMFRT is doing $1B with 10,000 creators on retainer. And if your content's flopping it's not the algorithm, your content just sucks. Inside the new marketing playbook:0:00 — Intro0:18 — Live from Dallas5:00 — Ideal home size + the Gen Z myth7:00 — Nike's "walkers tolerated" ad10:30 — Nike, Lulu & the mushy middle14:50 — Framework for staying relevant18:50 — CMFRT's billion-dollar creator army21:00 — Why big brands won't hit the gas pedal22:50 — Distribution is the new product25:30 — Under Armour blew middle America28:30 — Why your content sucks (not the algorithm)30:00 — How meta ads actually workFollow Jordan: @jordanrogersFollow Ashwinn: @ShwinnabegobrandFollow Oren: @orenmeetsworldNewsletter: https://www.Brandfathers.orgSubscribe for unfiltered marketing breakdowns from the most trusted fathers in the game.

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