Brand Your Way to A Million

EP 217 - How to Coach Yourself Through Reinvention & Identity Vertigo

May 7, 2026·20 min
Episode Description from the Publisher

I'm literally recording this right before heading to my rebrand photo shoot, and I'm still in the thick of the in-between. Here's the thing though: I don't see that as a problem because I know how to coach myself through it! Whether you're rebranding, shifting your offers, leaving a job, or just feeling that something needs to change but not quite knowing what that looks like yet, today's episode is your field guide. What we're getting into: What "identity vertigo" actually is  The grief that nobody warns you about when you're letting go of something that used to work Why staying busy feels like progress but often isn't Why the way you talk to yourself during reinvention actually matters more than you think The 3 questions I've been asking myself (and my clients): Who am I becoming and am I okay with that?  What am I actually afraid of, specifically?  What am I no longer willing to pretend?  The biggest things I want you to take away: You don't have to have it all figured out to take the next step. Action gives you the next clue. Most decisions feel permanent, but they're not. Treat the reversible ones like experiments. That person you admire who "reinvented overnight"? They spent years in the in-between. You just didn't see it. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes.   BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™. Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

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