Brand Your Brain

Is Niching Down The Right Move For Creatives? With Jess Goldsmith

May 30, 2026·25 min
Episode Description from the Publisher

In this episode, I’m joined by Jess Goldsmith, illustrator, author and founder of Women Of Type and Chick Of All Trade to talk all about whether niching down as a creative is the right choice. Jess has worked with big name brands and been on stages all over the world by doing one thing; being herself.The Creative Confession® we're discussing: “I really want to work with everyone but to get high ticket clients I've heard that you need to niche down. I really don't know what to do"CONNECT WITH JESS:Jess' InstagramJess' WebsiteWomen of Type WebsiteWOT Instagram✷ Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠Submit your own Creative Confession® ⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠CONNECT WITH ROBIN:✷ Get Design Freebies ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠✷ Follow Robin on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enjoying the podcast? Please drop a quick review! It helps more creatives find it!

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