How Oak Bros Scales Tree Work With Standards: Safety, Culture, CRM, and Renewals

Justin Rademacher sits down with Jaclynn “Jackie” Guin of Oak Bros Tree Care, a husband and wife owned tree company in Central Illinois that’s been operating since 2009.They talk culture, leadership, hiring for character, core values you can actually enforce, EOS and Traction tools, and why a CRM is a must-have in 2026 if you want to scale without chaos. Jackie also shares practical examples of how systems and follow-up create real revenue, like reactivating past customers for seasonal pruning.Contact Oak Bros: 309-392-4127 | jaclynn@oakbrostrees.com | IG: @OakBrosTreeCare