Want Young People to Drink Wine? Stop Acting Like This

Send us Fan Mail The wine industry keeps saying they want to attract younger drinkers and make wine more approachable… but their actions say otherwise. Wine dinners are still $200–$300 per person. Tastings focus on $100+ bottles. Events are held in white tablecloth restaurants. Meanwhile, the wines that actually bring people into the category — the $20–$40 bottles that overdeliver — barely get any attention. If the industry truly wants to attract younger wine drinkers, the approac...