How a Trail Running Brand Reinvented Itself

Kiprun used to feel like an entry-level running brand, not one serious runners would put in the same conversation as the best trail running shoes in the sport. If you’re curious how a brand changes that perception and what it looks like when a running company genuinely reinvents itself this episode is for you. Josh sits down with Inky Steve to break down the shift they’re seeing at Kiprun through the Kipsummit Max, Kipsummit Race, and the broader portfolio now taking shape under Decathlon. They get into stigma, design, price, performance, and why this feels less like a one-off good shoe and more like a brand returning with a completely different level of intent. This one’s for runners who care about shoes, design, and where the culture is moving. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps 00:00 - The Rise of Kiprun 04:33 - The Transformation of Kiprun Shoes 09:37 - The Evolution of Trail Running Shoes 15:27 - Running Shoes and Innovations 18:58 - Kiprun's Kipsummit Race Shoe 21:06 - The Evolution of Trail Running Shoes Resources / Links Kiprun Kipsummit Race Kiprun Kipsummit Max Josh Rosenthal on IG Borderlands.cc La French Trail High Tones Subwhatever Presented by Kiprun. ---- Find us at Borderlands.cc and sign up for the newsletter. Want to run in the Salt Lake area? Check out the Salt Lake Foothills Trail Races happening May 30, 2026. And if you haven't checked out Wylder yet, it's worth a look. iOS or Android