Essential Metrics: 9 SaaS Metrics Every Founder Should Track

Are you a SaaS founder wondering if your startup is truly on the path to success? In this episode of Bootstrapped, The Lighter Side, Melissa Widner, CEO of Lighter Capital, breaks down the nine most important metrics every founder should track to measure growth, efficiency, and long-term viability. From Burn Multiple and the Rule of 40 to AI-Adjusted Gross Margins, Melissa explains what each metric means, why it matters, and how to use them to impress investors and guide your business to sustainable success. Whether you’re raising capital or aiming for a successful exit, tune in for practical advice and actionable insights to help your SaaS company thrive—without giving up ownership or control.