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Book Marketing Simplified: Daily Summaries Delivered
by Jenn Hanson-dePaula
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 4 days ago16 min
How to Revive an Older Book Without Starting Over
Have a book you published a few years ago that's barely selling anymore? You might be wondering if you've missed your chance to get it in front of readers.Here's something I wish more authors understood: your book's potential doesn't disappear when the launch is over. And just because a book is older doesn't mean readers have lost interest in it.If you've been wondering whether it's worth marketing an older book again, this episode will give you a fresh perspective on what's possible and where to go from here.LINKSFREE Book Marketing Blueprint: https://jennbkmkt.ing/blprntpc
- 1 weeks ago17 min
Why Your Book Content Gets Attention but Not Sales
Your posts are getting views, people are engaging, and maybe you're even gaining followers. So why isn't any of that turning into book sales?It's frustrating when you're putting so much effort into creating content but can't see a connection between that work and your actual book sales.But what if getting more attention isn't what you need? In this episode, we're looking at the disconnect that so many authors overlook, and why the answer might have less to do with what you're posting than you think.Links90-Day Book Sales SystemFREE Book Marketing Blueprint
- 2 weeks ago16 min
Book Marketing Advice Isn’t One-Size-Fits-All. Here’s What Applies to You…
Ever follow another author's book marketing advice, put in all the work, and wonder why you're not seeing the same results?It's easy to feel like you're missing something when everyone seems to have a different answer about what you should be doing to sell more books. But what if the advice you've been following isn't necessarily wrong? What if it just isn't right for YOU?In this episode, we're talking about how to stop second-guessing your marketing decisions, tune out the noise, and finally feel more confident about where you're spending your time and energy.LinksFREE Book Marketing Blueprint
- Oct 6, 202614 min
What to Post Before Your Book Is Published: A 12-Week Content Plan
You know you should be talking about your book before it’s published. But what do you say when the release is still weeks away and you don’t want to sound repetitive, salesy, or like you’re forcing people to care too soon?In this episode, Jenn will show you how to think about your pre-publication content so it builds interest naturally and gives the right readers a reason to keep paying attention long before launch day.LINKSEpisode 120: "How to Identify Your Ideal Reader When No One Has Read Your Book"New Author Marketing Playbook
- Sep 29, 202613 min
Your Book Launch Didn’t Go as Planned. Here’s a 30-Day Recovery Plan.
You launched your book, checked the numbers, and felt that sinking feeling: this is not what I hoped would happen. Before you decide the launch was a failure or start changing everything, there’s something important to remember. Your book’s future is not decided in launch week. In this episode, we’re talking about what comes next, how to think about disappointing launch results, and why your book may have far more life ahead of it than you realize.Links90-Day Book Sales SystemFREE Book Marketing Blueprint
- Sep 22, 202611 min
How to Identify Your Ideal Reader When No One Has Read Your Book
If you’ve been told you need to know your “ideal reader” before you can market your book, but you barely have any readers yet, that advice can feel impossible to use. In this episode, Jenn breaks down what an ideal reader actually is, why it doesn’t need to be complicated, and how thinking about one specific person can make your book marketing feel much easier and more natural. If you’ve ever sat down to write a post, email, or book description and had no idea what to say, this episode will help.LinksNew Author Marketing PlaybookFREE Book Marketing Blueprint
- Sep 15, 202614 min
How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place.LinksFREE Book Marketing Blueprint
- Sep 8, 202615 min
Fiction vs Nonfiction Book Marketing: What Actually Changes
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach.Links90-Day Book Sales System
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About Book Marketing Simplified
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Book Marketing Simplified publishes weekly. Our AI generates a summary within hours of each new episode.
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