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Book Marketing Simplified: Daily Summaries Delivered
by Jenn Hanson-dePaula
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 6 days ago14 min
How to Get Book Reviews Without Begging, Buying, or Breaking Amazon’s Rules
If you’ve been staring at your Amazon page wondering how you’re supposed to get more book reviews without pestering readers, paying for them, or accidentally crossing one of Amazon’s rules, this episode is for you. Because the answer isn’t to chase harder or give away more copies and hope for the best. There’s a much smarter way to build legitimate reviews over time, and it starts with changing what you’re focusing on in the first place.LinksFREE Book Marketing Blueprint
- 1 weeks ago15 min
Fiction vs Nonfiction Book Marketing: What Actually Changes
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach.Links90-Day Book Sales System
- 2 weeks ago12 min
How to Sell More Books Before You Spend a Dollar on Ads
If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next?In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing.Links90-Day Book Sales SystemFREE Book Marketing Blueprint
- 3 weeks ago14 min
How to Market Your Book Without Sharing Your Personal Life
If the thought of marketing your book makes you feel like you have to turn your personal life into content, this episode is for you. You do not need to become a personal brand, share your family, show your face constantly, or give readers unlimited access to your life to market your book successfully. Jenn breaks down how authors can build a recognizable, trustworthy author brand by focusing on the reader, the book, and the ideas or emotional experience surrounding it. If you’ve been searching for how to market a book without social media burnout, how to sell books without sharing your personal life, or how to build an author platform while staying private, this episode will show you what to do instead.LinksFREE Book Marketing Blueprint90-Day Book Sales System
- Aug 18, 202614 min
Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
If you’ve been marketing your book consistently but still aren’t seeing the sales you expected, the answer may not be to post more, switch platforms, or start over. In this episode, Jenn breaks down how to follow your reader’s journey, identify the exact point where your book marketing stops working, and determine what actually needs your attention. Plus, she shares how one author’s analytics revealed that the platform she thought she needed to prioritize wasn’t the one driving readers to her books and email list. Before you change your entire book marketing strategy, use this process to stop guessing and find the real problem.LINKSDownload the Book Marketing Blueprint for free!
- Aug 11, 202613 min
The 90-Day Book Marketing Plan for Authors Starting With No Audience
If you’re preparing to publish a book but have no email list, few followers, and no established readership, this episode gives you a clear place to start. Jenn breaks down a practical 90-day book marketing plan for building your author platform, connecting with your ideal readers, growing your email list, and creating interest in your book before launch. You’ll learn what to focus on during each 30-day phase, what you can safely postpone, and why you don’t need a massive audience to launch your book successfully.LINKSThe Book Marketing BlueprintThe New Author Marketing PlaybookDone-WITH-You Sessions
- Jun 30, 20269 min
What to Do When Your Book Launch Didn't Go the Way You Planned
If your book launch didn't go the way you planned and you've been quietly wondering what that means for your book's future, this episode is specifically for you. Jenn breaks down the three most common reasons launches underperform (none of which are the book itself), the four-step recovery framework that turns a disappointing launch into consistent long-term sales, and the most important mindset shift for any author on the other side of a launch that didn't land. Your launch was a moment. Your book's story isn't over.LinksFREE Book Marketing BlueprintThe 90-Day Book Sales SystemDone-WITH-You Services:Social Growth SessionsNext Level Marketing Sessions
- Jun 16, 202610 min
Why Your Email List Isn't Growing Your Book Sales (and the Fix That Actually Works)
If you have an email list you've been ignoring because it feels too small to matter, or you've been sending newsletters that feel good but aren't selling books, this episode is going to change how you think about email entirely. Jenn breaks down why social media and email are not doing the same job, the three most common reasons email lists stop growing, and why a list of 340 people can outsell a social media following of 2,000 when you know what to say. Plus the simple three-email rotation that turns a relationship list into a sales channel.LinksFREE Book Marketing BlueprintThe 90-Day Book Sales SystemDone-WITH-You Services:Social Growth SessionsNext Level Marketing Sessions
About Book Marketing Simplified
Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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