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by Susan Friedmann
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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What if the most revealing thing on your vision board is the goal you’ve been afraid to put there? Perhaps you’d love to give a keynote based on your book, but you can’t quite picture someone inviting you. Or you’d love an organization to order 500 copies, but you’ve never asked yourself who would buy them or why. In this episode of Book Marketing Mentors, I talk with Janet Tanguay, business strategist, creativity coach, and CEO of The Hammock Way of Life, about what happens when you give tho...
What if the secret to selling more books isn't reaching more people, but connecting with the ones you already have? You share valuable content, offer helpful advice, and show up for your audience. So why aren't more people responding? This week's guest, David McIlroy, strategy coach, author, and online creator, reveals why building an engaged audience requires more than sharing your expertise. Discover how small changes in what you share and how you communicate can turn passive followers into...
What if AI could save you hours of book marketing without making you sound like everyone else? For many authors, that’s the real dilemma. You want the speed and support AI offers, but you don’t want to lose your voice, your ideas, or the human connection behind your work. This week’s guest, Jane Tabachnick, bestselling author, book marketing strategist, and founder of Simply Good Press, shares how authors can use AI as a powerful force multiplier rather than a replacement for their own thinki...
What if your readers could ask you questions about your book even when you’re not there? This week’s guest, Miroslav Beck, founder and CEO of Overnight Success Studios and Twin 24/7 AI, is using AI to make that possible. Miroslav helps authors and experts create AI-powered digital twins. These virtual versions of you can answer questions, share your expertise, and interact with readers around the clock. In this episode, we explore how authors can use digital twins to extend the life of their ...
What if your book could attract sponsors, open doors to brand partnerships, and create new revenue without a massive audience? In this episode, I talk with Justin Moore, sponsorship coach, author of Sponsor Magnet, and founder of Creator Wizard. Justin reveals how authors can use their books as more than products. They can become powerful partnership tools that attract brands, create bulk sales opportunities, and expand your reach. You’ll discover how to approach sponsors, structure creative ...
What if some of the book sales statistics authors have been hearing for years are simply wrong? And what if the marketing strategies you’ve been told you “should” use aren’t the ones most likely to sell your book? In this episode of Book Marketing Mentors, Susan Friedmann talks with award-winning author, publishing strategist, and Publish Your Purpose founder Jenn Grace about what authors need to know about selling books today. After surveying hundreds of authors, Jenn is uncovering fresh dat...
What happens after the launch excitement fades? You’ve written the book. You’ve announced it. You’ve posted about it. Maybe you’ve done a few interviews. Then comes the harder question. How do you keep people interested without feeling as if you’re promoting your book over and over again? This week on Book Marketing Mentors, I talk with Karlyn Ankrom, founder and lead strategist of Oh Snap! Social, creator of the Fan Firestarter Framework, and the Expert Excellence Engine. Karlyn works with n...
What makes some author brands instantly recognizable while others disappear into the crowd? And how do you create a brand people remember without making it feel manufactured, trendy, or gimmicky? This week’s guest is Theresa Wilmot, founder and creative director of Wilmot Designs. With decades of experience in branding, packaging, and publishing, Theresa knows what makes a visual identity work and what quietly undermines it. In this episode, we explore what authors often misunderstand about b...
Jam-packed with smart, easy and simple ideas, this weekly podcast features experts who share proven techniques to add power and zest to supercharge your book marketing plan. Hosted by Susan Friedmann, CSP, international bestselling author, and founder of Aviva Publishing, this new and exciting podcast aims to rev up your marketing efforts with fewer struggles, and more success. Start listening today and discover how to get noticed in a crowded marketplace.
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