Why Chasing Algorithms Is Killing Your Music Career ft. Keith Jopling | Bobby Owsinski's Inner Circle Ep. 630

Music career longevity is what separates artists who last from those who burn out chasing the wrong metrics. Too many aspiring musicians hand control to social platforms, grinding out content as servants to algorithms while the industry gaslights them with success measures that have nothing to do with real longevity. Keith Jopling spent 25 years inside the business, including time at Spotify, then interviewed 80 artists and bands to write Riding the Rollercoaster, and the creative director m...