Is Your EVP A Human Culture Contract?

What happens when you look past the polished corporate copy and treat your Employee Value Proposition (EVP) as a living culture ecosystem? In this episode of Blu Thread Conversations, hosts Stacy Parker and Zeeshan Merchant sit down with Kristen Cross, Head of Culture at Sun Life, to explore why modern employer branding requires "proof over poetry." In this episode, we discuss: Compass vs. Mirror: Why a great EVP should both reflect where your culture stands today and guide where it’s going t...