Entrepreneur Decision Making Tools - Use NOW the PESTEL Analysis for Small Business

During years at business school, I learned plenty of tools for entrepreneurs starting their business. None of them were as useful for my small business as the Pestel Analysis. In this episode, I will tell you how small business market analysis can be enhanced with this decision making tool, also called PEST or PESTLE. There are also explanations about the decision making process, its steps and examples of the questions you should ask.