Black Women S.A.V.E. Black Women

63 is the New 30: Former Barbie Creative Lead on Layoffs, Legacy & Ditching the Number

April 27, 2026·41 min
Episode Description from the Publisher

What does "retirement" look like for a high-achieving creative at 63? Former Barbie creative lead Eleanor "Elle" Oliver joins Kamika in the sanctuary to explain why she's trading the corporate cubicle for "soft retirement" and a family legacy. From navigating massive layoffs to launching a business at 60+, learn why you must "ditch the number" and reclaim the thrill of your next chapter.   This episode is part of The Corporate Baddie Series- a series created for Black women who are still inside corporate America and need strategy, language and protection, not hustle talk. Share it with a Black woman who needs permission to rest, reassess, and choose peace.   Eleanor M. Oliver is a creative strategist and brand storyteller with over three decades of experience crafting nuanced, consumer-directed messaging for global brands and brand-driven businesses.As the award-winning lead creative behind Mattel's iconic $1B+ Barbie portfolio, she helped shape the voice of one of the world's most beloved brands.She now channels her expertise into creative consulting, coaching and speaking.Eleanor advises mid to large-sized companies through brand strategy and new launches and guides Black women over 50 as they shift from corporate to community-centered entrepreneurship. Social Media IG: https://www.instagram.com/elle.oliver.coaching/ Website: www.eleanorolivercoaching.com LinkedIn: https://www.linkedin.com/in/olivereleanor/ Subscribe + connect Subscribe to Black Women S.A.V.E. Black Women on YouTube and Instagram. Share this episode with a sister who needs it, and join the movement to amplify our stories. Links Website: https://blackwomensaveblackwomen.com Instagram: https://www.instagram.com/blackwomensaveblackwomen YouTube: https://www.youtube.com/@blackwomensaveblackwomen

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