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by Black Knuckle Ranch
Black Knuckle Ranch Podcast provides raw perspective into what it actually takes to train horses, run a working ranch, and make the numbers work. We talk training decisions, ranch infrastructure, land improvements, buying and selling horses, and the mistakes most people don’t admit to. No hype, no influencer fluff — just real experience from the ground up. Full of nonsense, cowboy humor, and forward progress.
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- Today1h 44m
Ep. 24 | Moore Horsemanship - Can a Horse Business Actually Make Money?
In this episode of the Black Knuckle Ranch Podcast, Craig Moore returns for an honest conversation about horses, business, branding, and the realities of trying to build something that lasts. We dive into the challenges of creating BKR Ranchwear, what separates premium apparel from simple merch, and why competing with established brands isn't as easy as it looks. The conversation then shifts to the horse industry, where Craig shares his perspective on training horses, selling horses, and the harsh financial realities that many horse owners never see. We also discuss the impact of social media success, the pressure to constantly chase viral moments, and why authenticity matters more than highlight reels. If you've ever wondered what really happens behind the scenes of a growing ranch operation, this episode pulls back the curtain. In This Episode: The difference between merchandise and premium apparel Why BKR Ranchwear offers a "You Rip It, We Replace It" guarantee Competing with brands like Poncho, Ariat, and Wrangler The hidden economics of horse training and horse sales Craig's experience training and selling Mustangs Why some horses sell quickly while others never gain traction The dangers of chasing viral content Building a business without losing authenticity Lessons learned from scaling a horse program too quickly What the future may hold for Black Knuckle Performance Horses Whether you're a horse owner, trainer, entrepreneur, or just someone trying to build something meaningful, this episode delivers plenty of hard-earned lessons and real-world insight.
- 1 weeks ago1h 12m
Ep. 23 | John Clinch on Colt Starting, Cutting Horses, and Building a Horse Business
In this episode of the Black Knuckle Ranch Podcast, the crew sits down with John Clinch of Clinch Colt Co. to talk colt starting, cutting horses, cow horse training, and the realities of building a successful horse training business. John shares his approach to developing two-year-olds, why most horse owners underestimate how long quality training actually takes, and how he built a program focused on preparing young horses for the cutting and cow horse world. The conversation also covers networking within the horse industry, ranch life, social media, horse pricing, and the challenges trainers face when balancing customer expectations with what horses truly need. Along the way, the guys swap stories about ranch cats, horse sales, training philosophies, and why there may be more opportunity in the horse industry than most people realize. In This Episode: How John Clinch built Clinch Colt Co. Colt starting vs. finished horse training Why great horses take years, not weeks Cutting horses and cow horse development The business side of horse training Customer expectations vs. reality Horse pricing and today's market Networking within the horse industry Ranch life, ranch cats, and social media The future of horse training programs About Our Guest John Clinch is the owner of Clinch Colt Co. in Hico, Texas, where he specializes in colt starting and developing young horses for the cutting and cow horse industries. His program focuses on building solid foundations that prepare horses for success at the next level of competition. Sponsors Black Knuckle Ranchwear Black Knuckle Performance Horses Matrix Reformed Black Knuckle Land Management
- 2 weeks ago1h 10m
Ep. 22 | Building Better Horses, Better Events, and Better Horsemen with Craig Moore
In this episode of the Black Knuckle Ranch Podcast, we sit down with horse trainer and competitor Craig Moore to talk horsemanship, ranch trail competitions, colt starting, and what it takes to build horses that can perform in the real world. Craig shares his journey from high school rodeo and horse training to an unexpected detour into competitive golf before finding his way back to horses. The conversation dives into the realities of training horses, competing in events like Road to the Horse, and the challenges of creating horse competitions that are both competitive and welcoming for riders of all skill levels. The crew also discusses the future of the Black Knuckle Ranch Trail Course Series, judging challenges, how to keep events fair and fun, and why making horse events approachable for newcomers is critical to growing the industry. In This Episode: The success of the first Black Knuckle Ranch Trail Course event How judges influence competition outcomes Timed events vs. judged events Creating a welcoming environment for new riders Craig Moore's path into professional horsemanship Lessons learned from Road to the Horse Golf, horses, and expensive hobbies The importance of practical horsemanship Ideas for growing the Black Knuckle Ranch Buckle Series Why obstacles and ranch trail events continue to grow in popularity About Our Guest Craig Moore of Moore Horsemanship is a professional horse trainer known for colt starting, obstacle training, ranch versatility, and helping riders build practical, confident horses. Craig has competed in major colt-starting competitions and brings a practical, no-nonsense approach to horsemanship. Sponsors Black Knuckle Ranchwear — Tough cotton twill shirts built for real work. You rip it, we replace it. Matrix Reformed Black Knuckle Performance Horses Black Knuckle Land Management Connect With Black Knuckle Ranch Follow for weekly episodes covering horses, ranching, business, and western lifestyle. Black Knuckle Ranch Podcast: Real Horses, Real Ranch, Real Talk.
- 3 weeks ago1h 9m
Ep. 21 | $3,750 Gone: Ranch Scams & Credit Card Chargebacks
The ranch got hit with a $3,750 scam… and that kicked off a full conversation about credit cards, cashless society, and why ranchers still trust cash. Meanwhile, the spring horse catalog is coming together, cattle are rotating across fresh pasture, and Billy explains exactly why he refused to start twerking on a colt with 12 rides. It’s another episode full of ranch business, horse training, grazing strategy, conspiracy theories, and absolute nonsense. Matrix Reformed BKR Ranchwear Black Knuckle Ranch
- 4 weeks ago1h 14m
Ep 20. | Guthrie Long: Bull Riding, Near Misses & What It Really Takes
In Episode 20 of the Black Knuckle Ranch Podcast, we sit down with professional bull rider Guthrie Long to talk about what it actually takes to chase a career in bull riding—when you don’t have the backing, the gear, or the easy road. From sleeping at gas pumps waiting for a check to clear… to winning big on empty pockets… this one’s packed with grit, humor, and hard-earned perspective. Driving across the country broke—and winning anyway The reality of chasing PBR vs PRCA opportunities Getting knocked out, broken bones, and still coming back Why staying healthy matters more than riding one more bull The difference between “holding on” and actually riding Inside the chute: why it’s the most dangerous place to be Winning $12K with almost nothing in your pocket Sleeping at a gas pump waiting for money to hit your account Getting dragged, knocked out, and still arguing you made the ride 😂 Missing out on thousands because nobody hit the challenge button Why bull riding is a dance, not just hanging on Riding with your feet vs relying on the rope How mindset, preparation, and experience separate riders Why the best riders don’t panic—they react Competing with worn-out gear and no support Working a job and chasing bull riding at the same time The difference between top-tier pros and everyone else Why most people never make it Feeling run down? Matrix Reformed offers fully virtual testosterone therapy—labs included, no hidden fees, one simple monthly price.
- May 12, 202651 min
Ep. 19 | First Show, Real Lessons & Building BKR Ranchwear
You’re not watching a highlight reel—this is real ranch life. In this episode of the Black Knuckle Ranch Podcast, the crew breaks down their first-ever ranch course show—what went right, what they’d change, and how it all actually played out behind the scenes. From 70+ entries and an 8-hour day to losing a judge the morning of and still pulling it off, this one’s packed with real lessons from the dirt—not theory. The reality of hosting your first ranch course event What worked (and what didn’t) with timing, classes, and flow How small tweaks (like course design + time limits) can change everything Why “fun day” matters before scaling into a full buckle series Behind-the-scenes chaos—losing a judge and adapting on the fly Building momentum: upcoming events, clinics, and growth plans We also dive into the early stages of BKR Ranchwear: Why this first drop is limited What goes into designing real working gear The struggle of getting authentic cowboy imagery (hint: not 4 guys carrying one bale 😂) Why details matter when building a legit brand Early demand and what’s coming next Laying a horse down for training (and why it’s not punishment) Mice vs. snakes vs. frogs… and who’s actually scared of what Weather swings in Texas that make no sense The kind of conversations you only get sitting around after a long ranch day Feeling run down? Matrix Reformed offers fully virtual testosterone therapy—simple pricing, labs included, no BS.
- May 5, 20261h 20m
Ep. 18 | Cattle Prices, Charolais Genetics & The Reality of the Beef Industry
This week on the Black Knuckle Ranch Podcast, we sit down with Billy, ranch manager of Spring Valley Ranch, and dive deep into the cattle business—from day work to high-end genetics. We cover everything from young cowboys getting started the right way to the realities of today’s cattle market and what’s actually driving beef prices higher. In this episode: What it takes for a 16-year-old to start day working the right way Why owning your own truck and trailer changes everything The risks of hauling cattle (and why it’s not for beginners) Current cattle prices—and why they’re where they are The real economics behind beef from pasture to plate Why ranchers are finally seeing a “seller’s market” The impact of land loss, development, and shrinking ranch space Charolais genetics explained—why crossbreeding adds serious value How producers are adding pounds (and profit) to their calves The future of cattle operations: embryos, expansion, and scaling smart Billy also breaks down how elite cattle programs are built—from selecting genetics to selling internationally—and what separates small operations from those looking to grow. Follow Us!
- Apr 28, 20261h 14m
Ep. 17 | Trail Twats, TikTok Fame & Real Ranch Life Collide
This episode is what happens when two completely different worlds meet… and realize they’re not that different after all. We’ve got Andi and Beans from the “Trail Twats” in the house—coming all the way from Florida—and things get real, fast. What starts as a casual conversation about meeting people on Facebook turns into a deep (and hilarious) dive into viral content, trail riding culture, and what it actually means to live the ranch life versus posting about it. From building a social media following from scratch to riding 20,000 acres of state forest every week, these girls aren’t just internet personalities—they’re out there doing it. And yeah… sometimes that includes White Claws, saddlebags, and going viral for all the wrong (or right) reasons. Meanwhile, the ranch doesn’t stop. In the middle of the episode, we’re literally buying steers, planning a ranch versatility competition, and talking through what separates amateurs, novices, and people who just send it. We also get into: How the Trail Twats started (and why the name stuck) Going from 7,000 to nearly 80,000 followers in months The reality behind “viral” horse content Ranch work vs. social media perception The dynamics of riding groups and why not everyone makes the cut Competing in a ranch course when you’ve never ridden the horse And a surprise segment turning hate comments into a full-blown country song This one’s unfiltered, unapologetic, and exactly what the Black Knuckle Ranch Podcast is about—real people, real horses, and real talk. Because at the end of the day… The work still gets done.
About Black Knuckle Ranch
Black Knuckle Ranch Podcast provides raw perspective into what it actually takes to train horses, run a working ranch, and make the numbers work. We talk training decisions, ranch infrastructure, land improvements, buying and selling horses, and the mistakes most people don’t admit to. No hype, no influencer fluff — just real experience from the ground up. Full of nonsense, cowboy humor, and forward progress.
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