How Apple Music Is Redefining Streaming w/ Oliver Schusser

Music streaming is a crowded market where platforms offer most of the same content, so how does Apple Music differentiate itself? Oliver Schusser, vp of Apple Music and international content, Apple, joins Billboard On The Record to break down how the service has transitioned from its early Beats Music roots into one of the world’s leading streaming platforms. He explains Apple Music’s focus on a curated, high-quality listening experience built around editorial expertise, artist relationships and product integration rather than scale alone. Schusser also discusses Apple’s stance on maintaining a paid-only model, how the platform uses AI in discovery and fraud prevention and the importance of its partnerships with artists and labels. Love what you hear? Don’t forget to rate, review and subscribe so you never miss an episode of Billboard On The Record. Keep up with us on IG @billboardontherecord, TikTok @billboardontherecord and @wordsbykristin. Billboard On The Record is a podcast in partnership with SickBird Productions. Learn more about your ad choices. Visit megaphone.fm/adchoices