Recruiting Students Without Compromising Mission

Enrollment pressures are real. The demographic cliff has arrived, public sentiment toward higher education has shifted, and competition is fierce. Yet in the midst of these challenges, Christian colleges have a powerful opportunity, not to widen the door by diluting mission, but to lean into it with greater clarity and confidence. In this insightful conversation, Keith Ramsdell shares nearly three decades of enrollment wisdom and practical guidance for recruiting students in a rapidly changing landscape.🎧 Tune In to DiscoverWhether the enrollment cliff lived up to its expectationsWhy mission clarity is a long term enrollment strategy, not just a branding statementThe balance between digital strategy and personal engagement in recruitmentThe three essential traits every admissions counselor must developHow recruiting adult learners differs from traditional undergraduate students🎙️ Inside the Episode05:23 – The enrollment cliff, COVID, and shifting public perception10:45 – Digital marketing versus relational engagement13:23 – Why mission focused institutions are seeing stronger enrollment outcomes19:11 – Listening first, adapting well, and closing the deal26:10 – Recruiting adult learners versus traditional students33:05 – The biggest institutional mistake in today’s enrollment environmentTo hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for Biblical Higher Ed Talk in your favorite podcast player.The Biblical Higher Ed Talk podcast is brought to you by The Association of Biblical Higher Ed and is proud to be a part of The Higher Ed Marketer Podcast Network. Hosted on Ausha. See ausha.co/privacy-policy for more information.