Stop Announcing, Start Promoting Your Podcast

Episode Summary:In this episode of Beyond the Post, hosts Robb Dunwood and Bodie Grimm break down what podcast promotion actually looks like — and why most creators are getting it wrong. Drawing on nearly two decades of podcasting experience and listener research, they explain the critical difference between announcing an episode and promoting a show.The conversation centers around three practical, low-effort strategies that directly align with how real listeners discover podcasts today. From leveraging personal recommendations, to making your show searchable with keyword-rich titles, to using social media effectively instead of just dropping links, this episode delivers tactical guidance podcasters can apply immediately — without changing their format, gear, or publishing schedule.Key Takeaways:The #1 way people discover podcasts is direct personal recommendation — not ads or algorithms.Most podcasters don’t talk about their own show enough in everyday conversations.Clear, keyword-rich podcast titles dramatically improve discoverability in podcast apps.A 10–12 word descriptive subtitle can outperform clever or vague show names.Social media works best when it includes a hook, context, and a clear call to action — not just “new episode out.”Making it easy to listen (Spotify, Apple Podcasts, YouTube links) removes friction and boosts conversions.Quote Pull-Outs“A lot of people think they’re doing podcast marketing — but they really aren’t.”“Don’t just announce. Promotion requires context and intent.”“It requires you to change nothing about your show — just tell people it exists.”“If someone can’t tell what your podcast is about from the title, they won’t search for it.”Gear / Tools MentionedPodcast listening platforms:Apple PodcastsSpotifyYouTubePodcast hosting & workflow references:AuphonicRiverside (listener discovery survey referenced)Links & Resources MentionedBeyond the Post — https://beyondthepost.fmPodcast app search & recommendation chartsListener discovery research referenced from RiversideCall to ActionIf you found this episode helpful, tell someone about it — that’s literally the point of this episode. Visit Beyond the Post: https://beyondthepost.fmSupport the show on Patreon: https://www.patreon.com/beyondthepostYour recommendation is the most powerful marketing tool this podcast has. Hosted on Acast. See acast.com/privacy for more information.