Beyond Normal

Why the Best Salespeople Talk Less and Close More | Ronnell Richards

April 10, 2026·37 min
Episode Description from the Publisher

In this episode of the Beyond Normal Podcast, Kenny Groom sits down with Ronnell Richards, founder of Business & Bourbon, to discuss the power of authentic selling and relationship-driven business growth. Ronnell shares how his experience in sales leadership shaped his belief that the best salespeople succeed not by talking more, but by listening better. Through his community-focused networking platform, he’s helping professionals build deeper relationships that lead to real opportunities...

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