Retail, Routines & The Real Client Experience

After spending time connecting with clients and observing their questions, shopping habits, and skincare routines at a recent spa event, Jess is sharing some valuable takeaways that every esthetician can apply to their business. From intentional retail merchandising and the importance of testers to simplifying skincare recommendations and communicating post-treatment care, this episode is all about making the client experience easier, more approachable, and more effective. We're exploring why less can often be more, how to identify the missing pieces in a client's home care routine, and why the language we use matters just as much as the products we recommend. Whether you're a solo esthetician or part of a larger spa team, these practical insights will help you create a more thoughtful retail experience, build client confidence, and support better long-term results. Because successful esthetics isn't always about doing more. Sometimes it's about doing the little things better. Connect with us! Instagram and Tik Tok @Thebeyondesthetics Tiff: @sweetcheeksuniversity Jess:@jessguidesesthies Google To Booked for Estheticians Class https://www.sweetcheeksuniversity.com/offers/PNgJZkzh Join the movement of Rising and Evolving Estheticians coming together in community https://www.sweetcheeksuniversity.com/the-beyond-esthetics-community-copy-1 Email us! hello@thebeyondestheticscoaching.com https://www.sweetcheeksuniversity.com/beyond-esthetics