Alie didn't stumble into esthetics — she was redirected into it again and again. From rummaging through her mom's makeup as a child, to being told she couldn't make a career out of beauty, to pivoting into marketing only to feel completely unfulfilled; every detour brought her back to the treatment room. In this episode, we talk about faith, surrender, people-pleasing, boundaries, burnout, and what it really takes to open a solo spa in today's industry. Alie shares the emotional transition of leaving a long-term salon home and the deep trust that carried her forward. We dive into: * Authentic marketing vs. chasing trends * Building a space that feels like you * Boundaries as a solo esthetician * Burnout, menstrual cycle awareness & energy protection * Korean + Hungarian skincare fusion * And why sometimes the only strategy is: GO This episode is for the esthetician who feels called to more and needs permission to stop tiptoeing and trust the path unfolding in front of her. Let's rise with Alessandra! Find Alie @spaalessandra_ www.spaalessandra.com Join the movement and your new community! The Beyond Esthetics Members Community is NOW LIVE! https://www.sweetcheeksuniversity.com/offers/wVJieXGL/checkout Founding Members link *this link will show as full after the first 15 members have joined. The regular link is below. https://www.sweetcheeksuniversity.com/offers/mHLywgCX Members link Stay connected with us! Instagram and Tik Tok Beyond Esthetics @thebeyondesthetics Tiffanie: @sweetcheeksuniversity Jess: @jessguidesesthies Email us at hello@thebeyondesthetics.com
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