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by Carlos DeOliveira
Stay ahead of the trends shaping the world of wine, spirits, beer, and non-alcoholic drinks. Each episode delivers a quick, insightful look at the latest developments in the beverage industry—from distributor shake-ups and retail strategies to brand launches, consumer trends, and regulatory updates. Whether you’re a retailer, supplier, or industry enthusiast, Beverage Business Briefing keeps you informed and ready to make smarter decisions in today’s fast-changing marketplace.
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- **Demand:** NielsenIQ four weeks to October 24 show total alcohol dollars down 2.2% and volume down 4.0%. Prepared cocktails were the only growth category. Alcohol is a record-low 0.77% of household spending, and Gallup finds only 54% of Americans drink.- **Beer:** Beer Institute reported September supply down 6.2%, with imports down 13.8% and Mexico down 14.4%. Tax-paid shipments fell 4.3%, and all 50 states are down year to date. The NBWA index sits at 39 and Lester Jones calls the industry "contractionary."- **Molson Coors:** Q3 revenue was $2.93 billion, 2026 guidance was cut, and gross margin fell 375 bps with a Midwest Premium aluminum hit.- **Anheuser-Busch:** Brendan Whitworth leaves for Equinox, with Michel Doukeris overseeing North America in the interim. Bud Light is down 7.8% in dollars while Michelob Ultra grows 6.4%.- **RTDs:** WSJ's Carol Ryan argues brewers took happy hour from liquor. RTD value is up 28%, AB InBev holds 18% of spirits-based RTD volume, and Sazerac overtook Diageo by value. NABCA cocktails are up 28.6% in volume, and IWSR shows retention is now the key to growth.- **Diageo:** Organic sales were up 1.4% against expectations of a decline. North America fell 3.6%, the Special Releases collection is paused, and whisk(e)y RTDs and small sizes are coming.- **Becle and Marie Brizard:** Becle's Q3 sales fell 15.3% and net income fell 84.6%, with Jose Cuervo down 21.3%. Proximo launched Kraken RTDs and closed Great Jones, and Marie Brizard's US revenue fell 44.5%.- **Sazerac:** More than $605 million in Kentucky investment, led by a $557 million Lancaster distillery upgrade, plus the acquisition of Full Sail Brewing.- **Craft beer:** Tilray cut breweries from 10 to six and will brew Carlsberg and Kronenbourg from January 2027. Mile Wide closes, Guinness Open Gate Baltimore closes to the public, and Lagunitas faces a PFAS class action.- **Distribution:** RNDC's unwinding was approved. KEG 1 Kentucky closed over the NWS escrow objection, and suppliers recovered $47 million of a $64.5 million reserve. Morales is buying Green Light's Texas and Florida assets, and a Colorado judge enjoined Constellation and Crown from ending Coors Distributing's contract.- **Wine:** US wine volume is down 5.3%. Sparkling and non-alcoholic wine are bright spots, as are Josh, La Marca, Whitehaven and Matua. Growers are converting vines to agave, cork holds premium share, Rioja has a 30 million litre surplus, and Concha y Toro outperformed in the US.- **Energy and coffee:** Monster grew 16.7%, and Celsius grew 16.8% on Alani Nu strength. KDP beat on sales but trimmed legacy coffee guidance.- **Hemp and cannabis:** The December 11 federal hemp THC restriction looms. Total Wine backs H.R. 10079, and Green Thumb guided to slower beverage orders. Massachusetts upheld legal cannabis, and Organigram's bid for Aurora topped Curaleaf's.- **Health and legal:** The dietary guidelines fight continues, with new research from WashU and the Washington Post. The Supreme Court will hear the home distilling ban case, and rulings landed in Bogle, Clase Azul, Haas v. Winebow and Roar v. Sutter Home. The EU's anti-greenwashing directive applies to exporters.- **Retail, restaurants and macro:** Publix comps were down 0.6%, Chili's traffic was up 6%, and Cerca Trova (Outback franchisee) filed Chapter 11. Dave & Buster's is hiring Moelis, Toast is being sued by the FTC, and CVS will split its retail pharmacy business. Walmart is investing about $6 billion with Symbotic.- **Big takeaway:** Price, premium mix and RTDs carry growth while volumes shrink. Distributor and counterparty risk is elevated heading into 2027.
- **Demand:** NIQ's four weeks to October 17 show alcohol dollars down 2.4% and volume down 4.4%, so price and mix are doing the work. Beer is down 5.0% in volume, wine down 4.9%, spirits down 2.3%, and prepared cocktails are the lone growth category.- **Beer:** Evercore has US beer volume at negative 4.4%. AB InBev is gaining share, and Constellation is ahead of the category. Molson Coors and Boston Beer are weak.- **Earnings:** AB InBev's global beat came with a soft US, with volumes down 2.5%. Becle's profit fell 85%, MGP's brown goods fell 47%, and Campari and Rémy Cointreau both show a US soft spot. Heineken Americas grew volume 2.1%. Diageo reports November 5.- **Tilray:** Cutting brewing sites from 10 to 6, launching Carlsberg, Carlsberg Elephant and Kronenbourg 1664 Blanc production on January 1, and absorbing BrewDog assets. Jefferies target is $13 and ROTH target is $9.- **Distribution:** RNDC's liquidation plan was confirmed, Reyes will take Bacardi in 11 markets from January 1, 2027, and Columbia Distributing built a four-state footprint. Constellation, Mark Anthony and Sierra Nevada exits sparked a Colorado franchise fight. The FTC settled with Southern Glazer's.- **Regulation:** Hemp THC restrictions and a 0.4 mg cap arrive in December (the key date is December 11). DC's 10-cent container deposit bill (B26-0058) could become a national precedent. DtC spirits shipping is allowed in only 10 states plus DC.- **Consumers and health:** GLP-1 households spend about 7% less on alcohol. Gen X is drinking more while millennials cut back. Multiple health studies and the WHO are adding headwinds, and nicotine alternatives are rising.- **Wine:** Prosecco beats Champagne in US sparkling value. Brand Finance rankings show Moët and Veuve Clicquot up while Penfolds and Beringer fall. California estate deals continue, South Australia's Canada exports are booming, and Christie's results were strong.- **Spirits distress:** Uncle Nearest remains in receivership and the Sixth Circuit appeal is set for December 11. WhistlePig joined the American Whiskey Association. Sazerac created Sazerac Next.- **Non-alcohol:** Coca-Cola beat and raised guidance. Energy is up 15.5%, and Monster is losing share to Alani Nu, Ghost and Bloom.- **Retail and restaurants:** DoorDash is buying Instacart for about $17 billion. Also in play are the ABL campaign, Kroger's expansion, Walmart's digital shelf labels, the Dollar General suit, Couche-Tard's Cumberland Farms bid, the Celsius suit, and Landry's and Ciao Hospitality bids for Fireman Hospitality assets.- **Industry:** Marvin Shanken of Wine Spectator died at 83. Former Nebraska liquor chief Hobert Rupe pleaded guilty to fraud and extortion.
- **Market pulse:** Total alcohol dollars down 2.4 percent to 8.1B and volume down 4.5 percent to 156.9M cases (NIQ, four weeks ending Oct 10). Prepared cocktails were the only segment up in dollars (plus 1.7 percent). Beer was down 3.4 percent, wine down 3.2 percent, spirits down 2.1 percent.- **Spirits:** Pernod Q1 organic sales down 0.9 percent to ?2.23B (US down 10 percent, China down 25 percent, India up 19 percent). Destocking continues through FY27. Diageo cut about 2,000 roles. Citi modeled Diageo Q1 FY27 at negative 0.1 percent (North America negative 5.8 percent). IWSR found $100-plus spirits down 6 percent in the US. India is both an opportunity (UK trade deal) and a risk (bulk Scotch probes).- **Uncle Nearest:** Receivership sale hearings, a possible Chapter 11, three buyers in talks, and a Sixth Circuit appeal brief due Nov 12. MB Roland Distillery goes to auction Dec 7 to 14.- **Beer earnings:** Boston Beer's revenue missed (down 3 percent to $520.1M) but adjusted EPS of $4.37 beat. Guidance was raised to $9 to $10.50 on lower tariffs and flat selling expenses. Depletions fell 5 percent, and Koch flagged a real price cut of about 200 basis points across the category.- **Category scans:** Cider and NA beer are growing. Domestic premium is down sharply, craft is easing (negative 3.3 percent in dollars per Circana), and total beer improved to negative 2.1 percent.- **Constellation:** September depletions turned positive, with about 8M cases overshipped in H1 and the Veracruz delay adding about $75M of depreciation in FY28. Hispanic consumer pressure tracks ICE enforcement. SpikedAde reached about 2M cases. Savings exceed $600M. BofA is Underperform, Jefferies Hold.- **Distributors:** NBWA convention themes were flat-to-slightly-up goals, RTD and NA as lifelines, caution on brand collecting after the RNDC collapse, and cannibalization risks.- **Franchise law:** Titan v. Cervecera (Florida law overrides a 30-day termination clause). Coors Distributing v. Crown and Constellation in Colorado (order expected by Oct 29, termination Dec 13).- **Consumer research:** RBC and Aaru find low-income drinkers are cyclical and high-income drinkers are structural. GLP-1 use is concentrated in high-income households, and non-alcoholic and "no hangover" are mass-market opportunities.- **Wine demand:** Value down 3.2 percent and volume down 4.9 percent. NA wine up 18.5 percent. Wine Group, Delicato, Trinchero and Gallo down, Deutsch up. Josh, LaMarca, Avaline and Whitehaven rising.- **Wine supply:** California removed 47,229 acres. Bulk wine is oversupplied, and Italian cellar stocks are up 14.2 percent. Treasury Wine is cutting brands from 76 to fewer than 30. City Winery's Dorf reports vineyards offered at 50 percent or more below values of three years ago. Concha y Toro is open to acquisitions, and Wine Institute launched Project One Voice.- **DTC and tasting rooms:** Oregon DTC up 4 percent, Washington down 8 percent, Napa visitation down 3 percent. Top Oregon wineries are growing faster, but club membership is shrinking. Napa and Michigan zoning fights continue.- **Legal and regulatory:** Supreme Court declined Ohio's shipping appeal (Wilson v. Miller), leaving three conflicting rulings. SCOTUS will hear McNutt on home distilling. Hemp ban deadline is Dec 11, and Illinois enforcement starts Nov 12. Costco Kirkland tequila suit dismissed. Cesari v. Peju petition. Steffanci v. Deutsch jury selection Oct 27. NY SLA chair donation controversy. TTB trade practice reminder.- **Control states and events:** NABCA conference in Biloxi, Pennsylvania's low uptake of 4 a.m. permits, experiential retail events, DHL AI gains, Ohio Liquor Best of the Best.- **Deals and people:** González Byass USA and Villa Marcello, Brother's Bond joins the American Whiskey Association, Claudia Schubert chairs Pollen Projects (Sylva), VIP layoffs, Guala Closures buys G3 screwcap equipment.- **Retail and private label:** Kroger's $5B price investment and 7 to 11 percent EPS growth plan, Walmart and Costco gaining on tariff refunds, Kroger and Albertsons trial, Olive Garden collective action. Private label is growing through Bettergoods, Good and Gather and Our Brands, and store brands lead AI citations.- **Soft drinks and adjacent:** PepsiCo and Taco Bell renew through 2036 after the KFC loss, and Elliott pressure on PepsiCo. Vita Coco beat and raise, but freight worries. Philip Morris International beat, with ZYN shipments up 4.1 percent. Cronos closes CanAdelaar.- **Big takeaway:** Price, mix and cost control are holding profits while volume erodes. Growth is in RTDs, NA, cider and private label. Legal and distribution rules are shifting fast. The holiday off-take, hemp deadline and key court rulings are the next tests.
- **Spirits near a floor:** Pernod Ricard Q1 FY27 sales were ?2.234B, with US down 10% on destocking. Jameson, Kahlúa, Skrewball and Malibu were bright spots. India grew 19% on pipeline fill ahead of a possible IPO.- **Brown-Forman:** US is about 42% of sales. Gross margin of 60.2% is likely the year's peak, with pressure through FY27 and a roughly two-year whiskey inventory clearance. No new restructuring planned.- **Spirit tracker data:** Jefferies shows value at -1.7% (+3.0% with RTDs). RTDs grew 23.3%, and Surfside passed Cutwater as top contributor. Citi shows prepared cocktails +23.4% against core spirits -1.2% in sales.- **Category movers:** Tequila grew on lower prices (Lunazul +39.7%, Lalo +75.9%, Espolon +14.1%). Scotch, Irish and American whiskey improved. Canadian whisky and Crown Royal stayed weak.- **Diageo and peers:** Diageo's $1B restructuring and Cameronbridge strikes, with Q1 FY27 trading Nov 5. LVMH's Moët Hennessy beat on a Hennessy RTS and Chandon. Rémy reports Oct 28. Proximo closed Great Jones in Manhattan.- **Beer:** Total US beer volume ran about -3.9%. ABI's Michelob grew while Bud Light fell 11.3%. Heineken USA was the laggard. Constellation, Molson Coors, Boston Beer and Brown-Forman improved on a four-week basis.- **Colorado franchise fight:** Coors Distributing is seeking an injunction against Constellation/Crown Imports. Mark Anthony and Sierra Nevada are also leaving CDC for Reyes' RBG. Judge Espinosa's order is due Oct 29.- **RNDC breakup:** Great Lakes took Michigan, Martignetti took 17 control-state brokerages and Girardi, Keg 1 River City took Kentucky, and Reyes took Western Maryland Distributing. NBWA's convention put the "whole deck" message on stage.- **Courts and enforcement:** SCOTUS denied cert on Ohio retail wine shipping, leaving a circuit split. Home distilling decision expected Oct 19. FTC proposed a Southern Glazer's Robinson-Patman settlement. Arkansas Supreme Court ruled on wholesaler appointments, including Kirkland Signature.- **Wine:** Treasury is cutting from roughly 75 brands to 30 to 35, with a US strategic review. Gundlach Bundschu filed Chapter 11, and Adelaida and 86 Napa licenses are in distress. NIQ shows wine -2.1% in dollars, with NA wine +19.1% and sparkling +3.3%.- **Distressed assets:** Uncle Nearest is nearing a Chapter 11 sale. Passaggio is closing its tasting room. Pacific Rim, SIMI and Iris are under WarRoom Cellars.- **Hemp:** Federal ban after Dec 11. Minnesota liquor stores are cutting orders, and Total Wine is leaving shelf space blank.- **Retail and consumer:** KFC switching to Coca-Cola in January. Kroger cutting 3,000 corporate jobs. Albertsons pulled guidance, with the Kroger trial Oct 19. Costco comps strong. No/low is additive, and GLP-1 effects were flagged.- **Other:** MGP becomes Sempreon (ticker CASK) on Nov 2. 71% of bourbon exports ship in bulk. Hormuz freight costs are up. Ontario's LCBO is sitting on $79.1M of unsold US alcohol. Campari chairman faces a ?1.29B tax case.
**Distribution reshuffle:** RNDC's Chapter 11 and asset sales are moving territory to beer-led wholesalers (Reyes, Quality Brands, Columbia, Morales, Manhattan Beer). Reyes' 11-market, $5B+ deal makes RBG Spirits and Wine the No. 3 wine and spirits house.- **Southern Glazer's:** dropping "Wine & Spirits" from its name in early 2027, buying beer assets (AB's NYC operation, Clare Rose, Eagle Rock), and facing a $12.5M DOJ non-prosecution agreement, an FTC Robinson-Patman consent decree, and a California price-discrimination probe.- **Other deals:** Martignetti acquiring Girardi; Breakthru exiting the RNDC Kentucky and Indiana deal; Keg 1 River City and Morales stepping in; Sierra Nevada, Constellation, and Mark Anthony leaving Coors Distributing in Denver, with CDC suing under Colorado franchise law.- **WSWA forum:** Brager says all categories are declining but stabilizing, on-premise is beating off-premise, and premiumization is largely absent. Michael Hertz succeeds Cutter Smith as chairman.- **Control states:** the Mississippi warehouse failure ruling (*Uno Mas v. Ruan*); NABCA August spirits volume down 3.0%, wine down 6.4%, cocktails up 12.4%.- **Supreme Court:** *Wilson v. Miller* cert decision on Ohio's wine shipping law, with both sides seeking review.- **Beer:** Constellation beat ($3.74 EPS, $2.63B sales) but depletions fell 0.6% against shipments up 5.5%. The SpikedAde acquisition ($75M plus up to $278M). BPI at 39, craft at 23, at-risk inventory at 54. Beer Institute shipments down 3.5%. Imports and craft playbook from Bump Williams.- **Spirits and brands:** craft volume down 8.0% with 2,131 distillers; Irish Mist sold to Old Canal Quay; Tigner joins El Tequileño; Casamigos and Don Julio class action dismissed; Guinness Open Gate closing; TKC Distilling fires Wes Henderson; BuzzBallz and Pop-Tarts RTD pullback.- **Wine:** private-label glut, 2.2M-ton crush, the shortage-versus-glut debate, Napa distress (Signorello, Gundlach Bundschu, 86 licenses at risk), East Coast freeze losses, global consumption at the lowest since 1957, Treasury Wine's restructuring, NielsenIQ category and brand data, and the Josh Cellars trademark trial.- **Regulation and legal:** hemp THC ban delay, the Canadian-origin alcohol border question, Poland and Germany excise proposals, the Red Boot Distillery TTB case, the Mitra-9 kratom case, the Massachusetts DPH pushback, and Smith-Madrone and Summit Lake in Napa.- **Consumer:** K-shaped split, NIQ volumes down 2.5% with prepared cocktails up 4.8%, PepsiCo guidance cut, Amazon Prime Big Deal Days spend, Tesco and GLP-1 commentary, and the Lancet cancer study versus longevity messaging.- **Operators and tech:** menu shifts away from Burgundy, bulk buying, AI in winery software and fault detection, and Uber's $2.3B ezCater deal.- **Big takeaway:** a consolidating middle tier under enforcement pressure, a value-seeking consumer, and growth concentrated in RTDs and convenience formats.
Distribution redraw (Martignetti-RNDC control states, RNDC bankruptcy breakup, Colorado franchise lawsuit vs. Constellation/Mark Anthony/Reyes); Diageo cost cuts and production pauses alongside Guinness strength; California wine supply-credit crisis (vineyard removals, custom-crush collapse, Napa lawsuits/foreclosures); post-Labor Day volume softness (beer/wine down, RTDs decelerating except pockets); status-spirits reset except agave; hemp-THC boom vs. possible December federal ban; ABI execution and share gains; experience-led on-premise and retail (wine bars, Costco, TGI Fridays).- **Notable stories**: Coors Distributing vs. Crown/Constellation/Mark Anthony over Colorado franchise law; Legend Napa Valley custom-crush shutdown and harvest shocks; BuzzBallz trademark win vs. Patco Big Sipz; Monster’s Rob Gehring to Coca-Cola NA; Google YouTube alcohol ads; SCOTUS excessive-fines Cessna case; Canadian liquor import ban and Cognac tariffs; IWSR status spirits down 10 percent globally; JAMA four-drinks brain study; Two Roads–U.S. Beverage and Faire la Fête–BGPL/Southern Glazer’s partnerships.- **Big takeaways**: Growth is share-shift, not category expansion. Resilience sits in Guinness, agave, RTDs/prepared cocktails, premium trusted brands, small formats, NA beer, and experience venues. Distribution legal fights, wine distressed M&A, hemp regulatory cliff, and trade/health policy will define risk through year-end. Operators must lock route-to-market, manage credit, and treat discovery as strategy.
- **Key themes:** Two-speed US beverage alcohol market—volume contraction and credit stress in wine and mainstream beer versus price/premium/RTD/NA/digital resilience at scale players; California wine oversupply, vine pulling and bankruptcies; policy fights over dietary guidelines, New York grocery access, hemp/kratom, Canadian whisky tariffs; distribution consolidation and cargo-theft enforcement.- **Notable stories:** Gundlach Bundschu Chapter 11 and Signorello foreclosure (American AgCredit, Tiverton, Azur Associates, Silicon Valley Bank/Rob McMillan); ABI Capital Markets Day (BEES, Balanced Choices, Beyond Beer/Cutwater/NUTRL, 5-9% EBIT, Michelob Ultra); Diageo US reset and CFO change (Joanne Wilson succeeding Nik Jhangiani, Crown Royal/Smirnoff/Captain Morgan/Casamigos/Don Julio); Circana/NIQ/BeerBoard data (NA beer surge, FMB/craft declines, RTD share to 10%, NFL on-premise softness); Wente-Bronco partnership, Boisset-Artesa, Sazerac-Berentzen bid, Mark Anthony-Reyes Colorado shift; Hoplark Chapter 7 vs Brooklyn Brewery; Yardbird and Uncle Nearest distress; Instacart-Gopuff, DoorDash settlement; House Oversight/Synergy Enterprises alcohol study; New York supermarket wine/spirits coalition.- **Big takeaways:** Pricing and mix still fund earnings even as cases fall; wine faces a permanently smaller, more consolidated industry with tighter cash-flow underwriting; large suppliers (ABI, Diageo, Constellation, Sazerac) can adapt via digital platforms, RTDs, NA, bottling shifts and M&A; smaller/undifferentiated players, regional wineries and some distributors/restaurants face higher bankruptcy, labor and compliance risk; watch New York three-tier reform, Canadian retaliation, federal alcohol messaging and organized-theft enforcement into 2027.
**Anniversary**- Episode 52. One year of the DrinxAI Weekly. Thanks to the distributor and supplier partners who provided feedback all year.- Year one defining threads: drinking participation at a record low fifty four percent; the RNDC collapse and wholesale reconsolidation under Reyes, Martignetti, and Southern Glazer's; the whiskey unwind from Stoli to Uncle Nearest; Gallo and Four Roses at seven hundred seventy five million dollars and Sazerac's rejected fifteen billion dollar run at Brown Forman; wine's physical contraction to roughly five hundred forty thousand California acres; RTDs, non alcoholic, and energy drinks carrying all the growth; tariffs turning into a direct line item; hemp THC beverages entering regulation; and repeated constitutional challenges to the three tier system.**This week**- Two speed US market: volumes recede across beer, wine, and core spirits while RTDs, energy drinks, non alcoholic wine, affordable premium tequila (Tito's Lalo, 818), sparkling in the fifteen to twenty dollar range, Prosecco, Champagne, and heritage beer (Modelo, Michelob Ultra, Pacifico, Guinness) deliver growth and mix.- Beer reset: TD Cowen one hundred fifty dollar STZ target; NielsenIQ, CITI, Evercore, and Circana scanners confirm the "Cruel Summer" read; ABI outperforming via Michelob and Busch; Constellation terminating Coors Distributing in Colorado, six million cases, with Reyes likely successor; Kroger and Red Bull standoff.- Spirits and Diageo: RTDs masking core weakness; Crown Royal down seventeen percent; Cameronbridge strike; a billion dollars of cost cuts; the 2.3 billion dollar EABL sale to Asahi cleared; new Montgomery, Alabama plant; affordability pivot for Don Julio and Casamigos.- Wine contraction: twelve to twenty five percent of California acreage and the associated jobs gone; Boomer decline and cellar drinking; sparkling and New Zealand Sauvignon Blanc as pockets of demand; Judd's Hill winding down; tariffs against import demand.- Distribution shocks: RNDC bankruptcy sale of control state brokerage to Martignetti at 14.5 million dollars; Summit Brewing BMO foreclosure at 8.22 million dollars; Southern Glazer's 12.5 million dollar non prosecution agreement over California supermarket incentives, with named executives and suppliers.- Legal and regulatory: three tier challenges (Blue Sky Vineyards in California, Full Pull Wines in Illinois, Hoopes in Napa); home still circuit split (Ream); Costco Kirkland tequila class action; New York hemp THC crackdown and grocery wine push; Massachusetts ABCC penalty flexibility; Visa and Mastercard swipe fee settlement opposition.- Tariffs and trade: planned removal of the ten percent Irish whiskey tariff; Canadian packaged alcohol ban September 29 with a bulk whisky workaround that protects Crown Royal; US spirits exports to Canada down seventy percent.- Consumer and macro: stressed, value seeking shoppers (Kroger miss, SNAP, freight); August retail sales up 1.2 percent; CPI 3.4 percent; average beer case 31 dollars and 53 cents; K shaped spending; on premise visits down five percent.- M&A and other: Sazerac (Au Vodka, Berentzen talks, failed fifteen billion dollar Brown Forman approach, Garrard County); Veritas Vineyard; Artisanal Spirits route to market shift; Destilería Serrallés CEO; VIP and Encompass technology merger; Middleby exits brewing equipment; Marmalade Cafe bankruptcy; alcohol attributable cancer deaths doubled to 23,126.
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Stay ahead of the trends shaping the world of wine, spirits, beer, and non-alcoholic drinks. Each episode delivers a quick, insightful look at the latest developments in the beverage industry—from distributor shake-ups and retail strategies to brand launches, consumer trends, and regulatory updates. Whether you’re a retailer, supplier, or industry enthusiast, Beverage Business Briefing keeps you informed and ready to make smarter decisions in today’s fast-changing marketplace.
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