Better: The Brand Designer Podcast

S13 E20: Eat the Donkey: How (and Why) to Choose Discomfort in Your Business with Anthony Reeves

June 16, 2026·52 min
Episode Description from the Publisher

In this week's episode, I talk with brand leader and author Anthony Reeves, who has led the creative teams for major brands like Amazon, Airbnb, Kohler, and more. We talk about his book, Eat the Donkey, what inspired the title, and the idea of making hard short-term choices for long-term success. We also talk about AI and his take on how both small and large companies should be using it while still preserving that human element. Guest Name: Anthony Reeves Guest Website: anthonyreeves.co Gue...

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