President & CEO of the US Soccer Foundation Ed Foster-Simeon on Why Soccer is More than Just a Game

About 4 billion people will tune in for this year’s World Cup, which is being held on American soil for the first time in over 30 years. But soccer is more than a globally unifying sport. It's a shared language, a lifetime of learning, and something kids, families, and entire communities can rally around almost instantly. You don't need much to start: a ball, a bit of space, a few people willing to play. What you do need is access, a place, some structure, and someone who cares enough to show up consistently. On this episode of BETTER GOOD, Scott M. Curran (https://www.scottmcurran.com/) is joined by Ed Foster-Simeon, President and CEO of the U.S. Soccer Foundation for a conversation about youth sports, community development, and how soccer is opening doors for kids in under-resourced communities across the country. Ed explains how the Foundation is hitting 1,000 mini pitches installed nationwide this year, and training 100,000 coaches through its Yes Coach initiative to become mentors who teach life skills alongside soccer skills. He traces his own path from journalism at USA Today to leading one of the most impactful youth development organizations in the country, and makes the case that coaches are among the most underutilized resources in America—and that what happens after the final whistle of the World Cup matters more than the tournament itself. This episode explores themes of youth development, community access, coaching and and mentorship. You can pre-order Scott’s forthcoming book, Better Good, here: https://www.bettergoodbook.com/ Guest: Ed-Foster-Simeon Host: Scott M. Curran Executive Producers: Aaron Shulman & Kieron Banerji Production by Echo Studios Check out our Podcast: ➡️ https://www.linktr.ee/scottmcurran/ Chapters 00:00:00 Introduction 00:04:28 Early Memories of Doing Good 00:10:01 From Journalism to Soccer 00:14:41 Taking the Leap to US Soccer Foundation 00:16:33 Redefining the Mission 00:25:22 Safe Places to Play 00:30:02 Soccer as a Vehicle for Youth Development 00:36:05 The Power of Coaches as Mentors 00:41:51 Just Ball and Community Ownership 00:50:37 Transformation Stories and Community Impact 00:54:11 Avoiding Parachuting In 00:58:18 The Future Vision 01:01:31 How You Can Help Better Good is a podcast series where you’ll meet the visionaries and doers tackling the toughest challenges of our time. With moving stories and practical takeaways, Scott M. Curran brings listeners into the art and science of doing good—through conversations with the social-impact leaders reshaping how we change the world. Whether you lead a global workforce, run a fast-growing nonprofit, or are simply driven to make a difference, this show offers the ideas, inspiration, and tools to leave the world better than you found it. The world's biggest problems won’t wait. Neither should you.