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Behind The Design: Daily Summaries Delivered
by Camilla Ingall
Behind the Design is a podcast that brings you closer to the projects, people, and untold stories behind the Pinterest saves you’ve been obsessing over for years. Hosted by Camilla Ingall, interior designer and founder of Unfolded, each episode goes beyond the finished photos to unpack how great design actually comes to life through honest conversations with designers, architects, stylists, builders, and creatives. If you care about thoughtful design and want a deeper understanding of what really goes on behind the scenes, you’re in the right place.
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- 3 days ago40 min
55. Why Builders Aren't Charging Enough: Andrew George on AI, Pre-Construction and Systems For Builders
Two years ago, Andrew George sat in this chair known as the Passive House guy. Now he's back, and he's not so sure he ever was. In this return conversation, the owner of Lou Projects looks back on the hardest stretch of his career: a run of complex projects, rushed contracts, countless variations, supply issues and long-distance jobs that left his business running on fumes, all while building a new shed, workshop and office and welcoming his son, Enzo.Camilla and Andrew talk about what it took to rebuild. Andrew shares how he turned dozens of spreadsheets into his own pre-construction platform, why he cut his subcontractor checklist from 50 items down to 10 or 15 quality questions, and why bringing 3D modelling in-house saves time and money. He also explains why he's let go of the Passive House label, how he talks to clients about budget, and why he believes most builders aren't charging enough because they don't understand the cost of running their business.It's a conversation about taking responsibility, slowing down pre-construction to speed up construction, and the kind of resilience that comes from quietly rebuilding one system at a time.In this episode:What growing the team to around a dozen people really costsWhy rushed contracts and unasked questions lead to variations, and the simple process to avoid thisTurning dozens of spreadsheets into a pre-construction platformThe difference between being thorough and being usefulWhy he no longer wants to be "the Passive House guy"Why builders aren't charging enough, how overheads explain the gap between quotes, and why he'd like to mentor other buildersHow Andrew uses AI in his business to save time and moneyJoin The Behind The Design Collectivehttps://youreinvited.behindthedesignco.au/Follow the guestLou Projects Instagram: https://www.instagram.com/lou.projects/Website: https://louprojects.com.au/Follow Unfolded & Behind The Design:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/00:00 Builders aren't charging enough01:27 Welcome back to Behind the Design02:07 Engaged, a baby, a new home and a hard-fought business03:15 What growth actually cost05:36 Custom homes roaring in, and Lou Homes on hold06:24 The hardest stretch: rushed contracts and variations09:50 A series of chaos, and the moment things had to change11:49 Taking responsibility and weekly team meetings14:01 A word from Unfolded14:28 Pulling back to the Central Coast16:04 Who you bring into a project16:52 Building his own pre-construction platform19:41 RFIs and the discover, develop, deliver stages21:30 Thorough vs useful: cutting the checklist down23:14 Bringing 3D modelling in-house25:28 No longer "the Passive House guy"28:28 Passive House windows and long lead times29:14 Talking budget and Passive House principles with clients30:19 Status symbol, or health and durability?31:43 Why builders aren't charging enough33:28 What would surprise him from two years ago: resilience35:17 Demystifying overheads and mentoring builders37:57 Three questions in three minutes40:02 Wrap upinterior designresidential interiorscreative businessdesign consultancyBehind the Design podcastCamilla IngallAndrew GeorgeLou ProjectsCentral Coast buildercustom home builderpre-constructionbuilding variationsscope of worksbuilder overheadsquoting a build3D modelling for buildersPassive HousePassive House principlesheat recovery ventilationresilience in businessChaptersKeywords
- 1 weeks ago35 min
54. Chloe Matters on Walking Away From Tom Mark Henry to Build Something More True
Chloe Matters co-founded Tom Mark Henry, one of Sydney's most recognised design studios, and then walked away from it. Pregnant and working hours that left no room for family, she stepped back to work out what kind of mother, designer and business owner she actually wanted to be. That reset became Matters and Made, a studio known for calm, tonal, deeply tactile homes.In this episode, Camilla and Chloe get honest about what happened next. Chloe relaunched the studio during Covid with a one-year-old and a six-month-old, grew it far too fast without the systems to hold it, then made the call to downsize the team so she could stop feeding the machine and get back to the work she loves. She shares how her behavioural studies background shapes the way she reads clients, why she tailors her process to every one of them, and how a divorce and a rental she couldn't renovate led to her newest venture, Slow Matters.It's a conversation about reinvention, saying no, and the quiet power of a home that genuinely supports you.In this episode:How saying yes to every client after returning from Europe turned into co-founding Tom Mark HenryWhat a creative partnership teaches you, and why it only works when everyone stays in their laneWhy her behavioural studies degree has been more useful than her design degree for reading what clients really needGrowing too fast during Covid, missing time with her kids, and why she chose to trim the business backThe rental, the lamps on timers and the small changes that sparked Slow Matters, plus how the home wellness check and 21-day reset workThe hard questions Chloe asks herself before saying yes, and what's ahead for Matters and MadeJoin The Behind The Design Collectivehttps://youreinvited.behindthedesignco.au/Follow the guestMatters and Made: https://www.mattersandmade.comhttps://www.instagram.com/mattersandmade_Slow Matters: https://www.instagram.com/slow_matters/Follow Unfolded & Behind The Design:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/00:00 Intro02:25 Welcome to Behind the Design03:34 Co-founding Tom Mark Henry04:21 What a design partnership teaches you05:12 Why hospitality design builds a name fast07:13 Pregnancy and the decision to leave08:23 Behavioural studies and hearing what clients really need09:59 Ten Pinterest styles and trend-led clients10:59 Concrete pots on the balcony11:57 Defining a calm, tonal aesthetic13:37 Going solo: one vision, not a shared one14:22 A word from Unfolded14:52 Relaunching during Covid and growing too fast15:47 Systems, structure and what she'd change16:11 Downsizing to stop feeding the beast17:53 Two babies, divorce and learning to prioritise herself19:25 What the studio looks like day to day now20:36 Four-year projects and earning client trust21:51 Adapting the process for every client22:51 The rental that sparked Slow Matters25:44 Naming the problem: the home wellness check27:02 Why your home deserves the same attention as your body28:16 The 21-day reset, three minutes a day31:20 Turning something personal into a product32:45 Where the name Slow Matters came from33:14 Trust your gut: the questions to ask yourself34:48 What's next for Matters and Made and Slow Matters35:25 Three questions in three minutes36:11 Wrap upinterior designresidential interiorscreative businessdesign consultancyBehind the Design podcastCamilla IngallChloe MattersMatters and MadeTom Mark HenrySlow MattersSydney interior designershome wellnessdesigning a calm homerental stylingbusiness partnershipsworking mothers in businessreinvention after divorceChaptersKeywords
- 2 weeks ago53 min
53. 20 Years of Woods & Warner: What Running a Design Studio Really Takes
Twenty years ago, Sonia Warner and Jacinta Woods started Woods & Warner with two people, no plan B and a shared goal of creating beautiful spaces. Today they lead a seven-person Sydney studio, and most of what they know about running it was learned the hard way.In this episode, Camilla sits down with both directors for an honest look at what it really takes to build a design studio that lasts. They share the seven-bedroom project they designed without charging a cent, only to have it cancelled in a ten-minute meeting. They talk about IVF, bed rest and the mother guilt of building a business with three children under five, and how those years shaped a studio culture that genuinely supports motherhood. And they relive the morning their Hunters Hill project landed the front cover of Belle, just as their website and Instagram were hacked.It's a conversation about knowing the value of your design intellect, hiring properly, reading your clients and finding joy in the work for the long haul.In this episode:Why they ignored a mentor's advice to stick to one style and five suppliers, and what that choice has cost and given themThe unpaid seven-bedroom job that taught them to charge for their time and put contracts firstHow IVF, bed rest and early motherhood forced them to build a business that could run without themReading clients: telling the difference between a budget problem and a fear problemThe year they broke down in tears over the wrong team, and why paid trial days are now non-negotiableUsing AI to cut hours of admin, collaborating with architects and builders, and how they define success after 20 yearsJoin The Behind The Design Collectivehttps://youreinvited.behindthedesignco.au/Follow the guesthttps://www.woodsandwarner.com.au/https://www.instagram.com/woodsandwarner/ (confirm handle)Follow Unfolded & Behind The Design:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/00:00 The job that changed everything01:00 Welcome to Behind the Design02:50 20 years of Woods & Warner03:51 IVF, bed rest and being forced to step back06:10 Mother guilt and a studio that supports motherhood08:27 Structure, chaos and a week in the studio09:24 Two directors, two lanes11:57 Settling creative disagreements13:01 The advice they ignored: one style, five suppliers15:21 No signature look: connection as the signature17:02 A word from Unfolded17:39 Budget problem or fear problem?21:23 The year they broke down in tears24:34 Hiring for passion27:12 Using AI to cut the admin30:07 Hire like a corporate: paid trial days32:28 The seven-bedroom job they never got paid for38:50 Contracts, staff and the 50% nobody sees40:43 Working with architects and builders45:37 A Belle cover and a hacked website48:45 The next 20 years49:56 Success, gratitude and taking the plungeinterior designresidential interiorscreative businessdesign consultancyBehind the Design podcastCamilla IngallWoods and WarnerSonia WarnerJacinta WoodsSydney interior designerscharging for design feeshiring in a design studioworking mothers in businessBelle magazineChaptersKeywords
- 3 weeks ago37 min
52. I Studied Law to Hide Who I Was. Design Brought Me Back
What happens when a designer spends years pursuing the practical path before finally trusting his creative instincts?Stefan Vignogna of Bespoke Joinery Design built his career around bespoke kitchens, considered interiors and technical expertise. In this episode of Behind the Design, he joins Camilla Ingall to share the personal and professional decisions that shaped his journey, from studying law to building a design business on his own terms.They explore why Stefan chooses to stay small, what eight years on the workshop floor taught him, and why great joinery involves far more than beautiful finishes.In this episode:Why Stefan walked away from law to pursue designStefan’s journey in coming out and what happened when he finally didWhat years of hands-on joinery experience taught him that formal education couldn'tHow he built a referral-based business without chasing growthThe underrated power of setting boundaries with his workWhy the details behind great joinery matter more than most people realiseHow he's making specialist design knowledge more accessibleIt's an honest conversation about finding your creative direction, building a business around your values, and deciding what success actually looks like.—------------------------Follow Stefan Vignognahttps://www.stefanvignogna.com/https://www.instagram.com/stefan_vignogna https://www.linkedin.com/in/stefanvignognadesigner/ https://www.facebook.com/stefanvignognadesigner/ Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/ -----------------------Chapters00:00 Why Stefan Vignogna Chose Interior Design Over Law02:15 Growing Up Creative and Discovering a Passion for Design03:46 Why Stefan Studied Law Instead of Following His Creativity06:20 From Office Furniture to a Career in Interior Design08:25 Embracing His Identity and Finding Creative Confidence11:03 How Life Experience Shaped Stefan’s Design Philosophy12:47 What Eight Years of Hands-On Joinery Experience Taught Him14:45 Building a Referral-Based Interior Design Business15:48 Why Stefan Chooses Quality Over Business Growth19:39 Why Interior Designers Do More Than Design22:27 What Makes Bespoke Joinery More Than Just Cabinetry23:42 Making Kitchen Design More Accessible to Homeowners27:49 Building a More Profitable and Sustainable Design BusinessKeywordsbespoke joinery designkitchen designcustom joineryinterior designjoinery designkitchen renovationcabinetry designresidential interiorsjoinery detailingkitchen functionalityspatial planninginterior design businesscreative businessdesign consultancydesign business growthclient relationshipscreative entrepreneurshipStefan VignognaBespoke Joinery DesignBehind the Design podcastCamilla IngallAdelaide interior design
- Oct 7, 202658 min
51. From Small Styling Business to Large-Scale Operation | Bowerbird Interiors
Bowerbird Interior’s success isn’t just a story about beautiful design. It’s a story about what happens when the business behind the design keeps getting bigger. Lauren Lewis, co-founder of Bowerbird Interior, joins Camilla to explore the side of the design industry we rarely see: the people, systems, logistics and commercial decisions behind the finished spaces.What started as a property styling business has grown into a much bigger operation spanning residential homes, commercial spaces, build-to-rent and large-scale furnishing projects. But what happens behind the scenes when a creative business reaches that kind of scale?Lauren shares what she has learned about building the infrastructure behind the creativity, working alongside her husband Jeff, finding the right people, and knowing when the founder needs to step back and let others take the lead.In this episode:• How Bowerbird evolved from property styling into a much larger furnishing operation• The systems, logistics and procurement required to operate at scale• Why creative instinct alone may not be enough to grow a sustainable business• How commercial thinking can influence creative decision-making• How Lauren and Jeff built complementary roles around their different strengths• What separates people who want something to happen from those who make it happen• Why delegation becomes harder, but more important, as a business grows• Knowing when to step away from the details and focus on higher-value work• What can sit behind the success people see from the outsideThere’s often a lot more behind a finished space than meets the eye. For Lauren, growing Bowerbird has meant navigating the tension between creativity, people, systems and the realities of running a much bigger business.But as a creative business grows, one question becomes harder to ignore: how do you scale the business without scaling away what made it special in the first place?------------------------Follow Lauren Lewis and Bowerbird Interiorhttps://www.instagram.com/lauren_lewis84/https://www.facebook.com/BowerbirdInt https://www.instagram.com/behindthedesignpod_/ https://www.instagram.com/bowerbirdinteriorshttps://bowerbirdinteriors.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/ -----------------------Chapters00:00 - From Property Styling to Bowerbird02:15 - The Story Behind Bowerbird’s Growth05:40 - What Happens Behind Beautiful Spaces09:25 - Scaling a Creative Business13:10 - The Systems Behind Property Styling17:05 - Procurement, Warehousing and Logistics21:30 - Why Creative Businesses Need Commercial Thinking25:45 - Building a Business Around Different Strengths30:10 - Lauren and Jeff’s Roles at Bowerbird34:20 - Building the Right Team and Culture38:15 - What Makes a Great Team Member?42:05 - Knowing When to Delegate46:00 - Letting Go as Your Business Grows49:40 - The Reality Behind Business Success53:15 - Relationships and Community in Design56:30 - What Lauren Would Do Differently59:10 - The Future of Bowerbird and Creative Business Growth KeywordsBowerbirdLauren LewisBowerbird AustraliaBowerbird furnitureBowerbird property stylingproperty styling Australiafurniture hire Australiafurniture stylinginterior design businesscreative businesscreative entrepreneurshipcreative business growthscaling a creative businessdesign business growthcreative business strategybusiness systems for creativescreative business systemsproperty styling businessproperty styling business growthinterior styling businessdesign entrepreneurshipcreative leadershipbusiness operationscommercial design
- Sep 30, 202651 min
50. Interior Designers Reveal What Really Goes On Behind The Design
What do two successful designers admit when there is no guest to interview and the questions are coming straight back at them? Sarah Reid is the host of Her Design Her Story, and in this special episode of Behind the Design, Camilla Ingall and Sarah Reid turn the questions on each other, reflecting on the careers, shows, businesses and lessons that have shaped where they are today.As the conversation unfolds, they revisit the moments that challenged their confidence, changed their direction and made them rethink what they actually wanted from their careers. They also share what they have learned from years of working with clients, building businesses and having conversations with people across the design industry. Both have taken different paths through the design industry, but there are surprising parallels in what they've learned along the way.In this episode:How two very different career paths led into interior design and creative businessWhy confidence often comes from taking action rather than waiting to feel readyThe reality of running a creative business while trying to maintain a life outside of workWhat burnout revealed about boundaries, people-pleasing and choosing the right clientsLearning when to say no and recognising when something simply isn't the right fitThe challenge of letting go, delegating and trusting other peopleWhy building a business can teach you as much about yourself as it does about businessWhat podcasting has taught them about listening, communication and making people feel heardAt the heart of the conversation is a simple question: what happens when you stop trying to be everything to everyone and start paying attention to what actually works for you?It's an honest conversation about the less visible side of design careers and creative businesses, and the lessons that only seem to come with experience.—------------------------Follow Sarah Reidhttps://www.instagram.com/herdesign_herstory/https://www.instagram.com/s_r_and_o/ https://www.herdesignherstory.com/ Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/ -----------------------Chapters00:00 Two Designers Turn the Mic on Each Other02:28 Camilla’s Journey Into Interior Design04:01 Sarah’s Journey From Architecture to Interiors07:30 What Inspired Behind the Design09:06 The Reality Behind the Pretty Pictures10:00 When Your Career Takes an Unexpected Path13:07 What Running a Business Teaches You16:17 What Actually Brings You Joy?17:25 Building a Business and Making Time for Family19:14 Does Confidence Come Before Action?21:15 What Really Happens Behind the Scenes23:14 Learning When to Say No24:40 When Doing Everything Becomes Too Much33:06 Learning to Qualify Your Clients34:29 Which Opportunities Are Worth Pursuing?37:49 How Their Definition of Success Changed42:38 What Podcasting Has Taught Them About People46:57 What They Want Listeners to Take Away Keywordsinterior design podcastinterior design businessinterior designersdesign businessinterior design AustraliaAustralian interior designersBehind the Design podcastcreative businessdesign industryinterior design careerinterior design journeystarting an interior design businessrunning a creative businesscreative entrepreneurshipdesign business ownerinterior design career pathinterior design challengesinterior designer burnout
- Sep 16, 202650 min
49. From Granny Flat Scam to Luxury Property Development
What happens when the business you're building almost ends before it really begins?Phil and Lina Strati, the husband-and-wife team behind L.P StratiCo Builders and Aesthetic Developments, share the real story behind their journey from secure corporate and construction careers to building businesses of their own.It wasn't a straight line. After quitting their jobs in the most unexpected way, they spent their early years taking on whatever work they could find, only to become caught in a builders worst nightmare, before their first project had barely started.But the conversation goes well beyond business.They talk openly about navigating fertility challenges, personal loss, the pressure behind a successful-looking business, and the shift from chasing growth to building something more intentional.In this episode:— Why they quit their jobs at the worst possible time— The scam that nearly ended their business— How one difficult project led to six thriving opportunities— The unexpected path into insurance and remediation— How they competed with 9 figure builders as a small company— Balancing stable, commercial work with creative development— Building a business as a couple— How grief changed Lina’s definition of successA conversation about resilience, partnership and what really happens behind a successful building business.------------------------Follow Phil and Lina Stratihttps://www.aestheticdevelopments.com.au/abouthttps://www.instagram.com/aestheticdevelopments_/https://www.instagram.com/lpstratico/https://www.lpstratico.com.au/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/ Other resources:DHR Season 4 - Award Winning Homes: https://vimeo.com/1088921733/aed056c68e?share=copyFlorence i15 by Greenridge Publishing - Issuu: https://issuu.com/greenridgepublishing/docs/florence_i15Architecture & Design: https://www.architectureanddesign.com.au/projects/houses/the-fairview-aesthetic-developmentsChapters 00:00 - The Risky Decision That Started Their Business02:47 - From Corporate Careers to Construction and Design06:19 - Why They Quit Their Jobs on Their Honeymoon12:42 - The Granny Flat Scam That Nearly Ended Their Business16:07 - Discovering the Construction Scam and Starting Over20:55 - How One Difficult Project Led to Six More Opportunities21:47 - How COVID Changed Their Construction Business23:37 - Finding Sustainable Revenue Through Insurance Work24:28 - Becoming One of 12 Builders on a Major Insurance Panel25:21 - Finding a Niche in Complex Insurance Claims30:33 - Returning to Luxury Property Development31:44 - The Fairview Project and Their First Major Development32:23 - Winning a Master Builders Award33:37 - Building a Brand Through Design and Storytelling35:04 - Grief, Mental Health, and Redefining SuccessKeywordsbuilding business Australiaconstruction business Australiaconstruction business ownersbuilder businessbuilding company Australiaproperty development Australialuxury home builderconstruction entrepreneurshipstarting a construction businessbuilding business journeyconstruction business growthproperty developmentgranny flat builderinsurance constructioninsurance remediationbusiness setbacksbusiness resiliencehusband and wife businessfamily businessconstruction industry Australialuxury property developmentbuilding industry Australiaentrepreneurship Australia
- Sep 2, 202654 min
48. A Builder’s Guide to Luxury, Design & Construction With Jakin Luxury Living
What actually makes a home luxurious? According to luxury builder James from Jakin Luxury Living, it has far less to do with expensive finishes and far more to do with how a home performs, feels and supports the way you live.In this episode of Behind the Design, I sit down with James, founder of Jakin Luxury Living, to unpack what really goes into building high-end residential homes and why the best projects are about so much more than beautiful finishes.We explore how the definition of luxury is changing. From home automation and high-performance glazing to saunas, ice baths, gyms and dedicated wellness spaces, today's luxury homes are increasingly designed around health, comfort, technology and the way families actually live.And beyond construction, James opens up about business growth, delegation, burnout and finding the balance between working in the business and working on it.In this episode, we also discuss:• What luxury really means beyond expensive finishes• Why a luxury home needs to perform, not just look beautiful• Why bigger isn't always better in business• How builders and designers can collaborate more effectively• Why communication can make or break a construction project• The importance of choosing the right trades and site manager• What to look for when comparing builders and building quotes• The growing importance of insulation and glazing• How James approaches forecasting, budgeting and project programming• Managing burnout in the construction and creative industries• Knowing when to delegate and stay in your lane• Why the story behind a finished project can be more interesting than the polished resultIf you're building, renovating or designing a luxury home, this conversation offers a behind-the-scenes look at the decisions, relationships and details that can ultimately determine whether a project simply looks impressive or genuinely feels exceptional.Follow Behind the Design for more conversations with the people shaping the architecture, interior design, construction and creative industries.Follow James Watkin and Jakin Luxury Livinghttps://jakin.com.au/about/https://www.instagram.com/jakin_luxury_living/https://www.instagram.com/james_r_watkin/Follow Unfolded:https://www.unfolded.com.au/https://www.instagram.com/unfolded_https://www.instagram.com/behindthedesignpod_/—------Chapters00:00 - What Really Makes a Luxury Home?01:45 - Inside Luxury Home Building03:15 - From Carpenter to Luxury Builder04:33 - Why Bigger Isn't Always Better13:06 - The Problem With Micromanaging15:43 - Builder & Designer Collaboration18:33 - Why Communication Makes or Breaks a Build27:25 - What Does Luxury Really Mean?30:51 - The Rise of Wellness Spaces at Home33:48 - The Future of Luxury Home Design35:07 - 3 Things to Look for in a Builder38:26 - Why the Cheapest Quote Can Cost More49:48 - Burnout in the Building & Creative IndustriesKeywordsluxury home builderluxury home buildingluxury homesluxury residential constructionbuilding a luxury homeluxury home designluxury home constructionhigh end home buildercustom home builderluxury residential builderchoosing a builderhow to choose a builderbuilder and designer collaborationluxury home trendshome automationwellness roomshome wellness spacessauna in luxury homeluxury home featuresluxury home renovationcustom home constructionresidential constructionbuilding a custom homeluxury property developmenthigh end residential construction
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About Behind The Design
Behind the Design is a podcast that brings you closer to the projects, people, and untold stories behind the Pinterest saves you’ve been obsessing over for years. Hosted by Camilla Ingall, interior designer and founder of Unfolded, each episode goes beyond the finished photos to unpack how great design actually comes to life through honest conversations with designers, architects, stylists, builders, and creatives. If you care about thoughtful design and want a deeper understanding of what really goes on behind the scenes, you’re in the right place.
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