How to Design Work That People Love | Marcus Buckingham

Marcus Buckingham joins us to challenge the belief that success comes from doing what you’re good at. Using decades of research, he argues that what truly drives performance and fulfillment is something else entirely: love. In this episode, we explore why most workplace strategies miss the mark and how focusing on what gives you energy can reshape the way you think about work, and maybe even life. Topics [0:00] Introduction and Speed Round with Marcus Buckingham [11:17] The Science of Excellence [17:53] The Importance of Love in Business [22:04] Experiences → Behaviors → Outcomes [32:03] The Myth of Linear Improvement [40:25] The Five Feelings of Love [1:00:49] Red Threads and Experience Intelligence [1:08:18] The Role of AI in Designing Love [1:11:30] Why You Shouldn’t Go to a Coldplay Concert [1:18:43] Disney’s Approach to Experience Design [1:30:19] Grooving Session: The Power of Love in Work ©2026 Behavioral Grooves Links About Marcus The Buckingham Institute  Design Love In by Marcus Buckingham Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves Musical Links Coldplay - Fix You Coldplay - Violet Hill (Live)