
Pricing your home isn’t just about choosing a number, it’s about understanding how buyers react to that number.In this episode of the LJ Hooker Beenleigh Property Podcast, Adam Randell joins us to explain how pricing influences buyer behaviour and why the wrong price can quietly kill a campaign before it even gets started.Many sellers believe starting high protects their value, but in reality, it can reduce interest, delay offers, and ultimately lead to a lower final sale price.Adam shares how strategic pricing can create competition between buyers and why that competition is often what drives the best results.In this episode we discuss:Why pricing is often the hardest conversation sellers haveThe emotional factors that influence a seller’s price expectationsWhat actually happens when a home is overpricedWhy the first few weeks of a campaign matter mostHow buyer behaviour changes when the price doesn’t match the marketWhy pricing strategies like “offers over” can create competitionReal examples of homes selling well above their advertised priceIf you're thinking about selling in Beenleigh or the surrounding Logan area, this episode explains why pricing strategy is one of the most important decisions you'll make.📞 Thinking of buying or selling in Beenleigh?Reach out to Adam Randell at LJ Hooker Beenleigh and start the conversation here:https://agent.ljhooker.com.au/adam-randell-9959266 Number: 0409 692 338 Email: adam.randell@ljhbeenleigh.com.au
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