Why More People Are Starting To Build - Ian Sutherland

For decades, turning an idea into a product required funding, developers, technical expertise and a team. Today, that barrier is beginning to disappear.In this episode of BASELINE, former Tide CFO Ian Sutherland shares how a career break after helping scale Tide from less than $1 million to more than $200 million in revenue led him to an unexpected discovery: modern AI tools had dramatically reduced the distance between an idea and a working product.We explore why more people are starting to build, how AI is changing entrepreneurship, what it means for startups and investors, and why some of the most interesting products of the next decade may come from people who understand the problem rather than those who simply know how to code.