He Built His Own Business Software With AI. Now Comes the Hard Part

Alex Sergeant runs a hospitality business in rural England. https://www.stagandhuntsman.comFrustrated by expensive software, fragmented systems and hours of administration, he started building his own.Using ChatGPT, Claude and OpenClaw, Alex has built a system that could replace several of the software products his business relies on. But building it is one thing. Trusting it with a real business is another.But building 90% of the system turned out to be the easy part.The final 10% has to be accurate enough to trust with a real business, where a single percentage point of margin can mean thousands of pounds.We went to Hambleden to see what Alex has built, why he built it, and whether AI really changes who gets to build software.Alex says he’s weeks away from putting it into production.We’ll be back.