Barriers to Entry

Amra Tareen, CEO & Co-Founder, ALL3D.AI

June 24, 2026·39 min
Episode Description from the Publisher

“Spinning Cycles”This week Andrew welcomes Amra Tareen, serial entrepreneur and CEO of ALL3D.AI, for a conversation that starts with laundry—and never really leaves it. Across four startups and two decades of building at the intersection of design, e-commerce, and emerging technology, Amra has mastered the art of the pivot: reading the spin cycle, knowing when to hold on, and knowing when to let the machine do its thing.Amra traces the through-line from her early days scaling Decorist’s 3D visualization platform, through her time as Head of Innovation at Bed Bath & Beyond, to launching ALL3D.AI during COVID—and now repositioning it for a world increasingly powered by generative AI. Andrew and Amra dig into what it actually takes to build and sustain a startup through multiple waves of technological change, how to validate a problem worth solving before you start, and why giving creative professionals more control—not less—is the real unlock of AI-powered workflows.They also explore the concept of dematerialization, what happens when AI imagery begins to outpace photography, and why Amra believes the future belongs to the specialized, the persistent, and the passionate.Connect with our host, Andrew Lane, on LinkedInFollow Amra Tareen on LinkedInReferences and resourcesALL3D.AIGet in touch with us at bte@sandowdesign.comDiscover more shows from SURROUND at surroundpodcasts.comThis episode of Barriers to Entry was produced by Rob Schulte.This episode of Barriers to Entry is presented in partnership with ALL3D.AI.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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