The Business of Dog Training with Vicky & Jo

In this episode of Barkology, Angelique and Chantal sit down with Jo and Vicky, the powerhouse duo behind The Canine Business Academy, to talk all things dog training, business growth, and finding your confidence as a professional in the pet industry.From their early days as struggling trainers to becoming sought-after business coaches, Jo and Vicky share the highs, the lows, and the mindset shifts that changed everything.🎧 In this episode, we explore:🐾 What first drew them to dog training—and what almost made them give it up🐾 How the industry has evolved, and why trainers today need more than just great skills with dogs🐾 The most common business struggles trainers face (think pricing, visibility, and burnout)🐾 The hard lessons they learned running their own businesses—and how they now help others avoid the same mistakes🐾 The guilt many trainers feel around charging “too much” and why that mindset needs to change🐾 Actionable advice for trainers who feel stuck, invisible, or overwhelmedWhether you're a new trainer, a seasoned pro, or somewhere in between—this episode is full of wisdom, validation, and practical advice to help you thrive.