Episode Description Most outdoor brands share a similar origin story: a founder identifies a need in the wild, builds a product in a garage, and grows a company from there. But as brands scale and growth pressures increase, something often gets lost in "the middle." The result is a sea of epic imagery, interchangeable storytelling, and campaigns that feel indistinguishable once the logo is removed. Ryan Andrist, a marketing leader whose career spans The North Face, Sea to Summit, and Starbucks, joins the show to explore a persistent challenge in the outdoor industry. Ryan and Cole unpack how growth pressures can muddy brand clarity and why the consumer insight is more important than ever. About: This podcast is produced by Port Side, a creative production studio creating content strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Slack Community | Tired of brainstorming with ChatGPT? Join us! Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here.
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Backcountry Marketing
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
Resilient Brands Build Audiences
How DECKED Is Trying To Balance Brand and Performance
Great Creative Doesn't Start With The Algorithm
Get summaries like this every morning.
Free AI-powered recaps of Backcountry Marketing and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.