E326: Alex Fredericks - Follow your Bliss

Learn More about Alex at and tonewell at: https://tonewell.co/ Follow him at: https://www.instagram.com/tone.wellco/ https://www.facebook.com/profile.php?id=61582953692411 https://www.linkedin.com/in/alexfredericks/ Show Notes  🗽 [01:55] Alex's origin story: Repeating third grade and learning to pay attention 🎵 [03:13] How music helped him:18 years in the music business  🧴 [05:19] Translating artist DNA into physical goods 🧠 [08:09] Dyslexia explained: Thinking in shapes, colors, and pictures 🤵 [11:30] Music industry myth-busting: The wedding band that owns his house vs. the star locked in a hotel room 💡 [15:23] Artist vs. Suit: Bono can't change his image, but Elton John dressed as Donald Duck 📈 [17:43] What is a Growth Engineer: Strategy meets science 🤔 [23:32] Knowing when to pivot: The bell rings once—answer it or miss your chance 📊 [26:38] Eliminating the "no's" until only "yes" remains 📣 [29:00] The science: Your voice broadcasts your nervous system and physiology 🎯 [32:10] Intention vs. Attention: Aligning them to create change 📱 [35:31] How ToneWell works: 30 seconds, SMS, cloud analysis, instant report 💪 [42:05] What makes Alex tick: Brazilian jiu-jitsu and the non-negotiable hour Please leave a review or send us a Voice note letting us know what you enjoyed at:Back2Basics reconnecting to the essence of YOU (podpage.com)Follow us on IG and FB @Back2BasicsPodcast