'Matcha, Pilates, Alo' Enters Its Flop Era: Inside the Influencer Recession

SUBSCRIBE to the Back Row newsletter for more coverage like this: https://www.backrow.net/subscribe. Go Premium and save three months on an annual subscription. Is everything on social media — even lifestyle content — just rage bait now? New York Magazine features writer Rebecca Jennings joins Amy to unpack her hit Vulture piece on the "influencer recession," when aspirational content no longer works and creators have to come up with "brand-safe rage bait." What does this mean both for the content landscape but also, for rage itself? CHAPTERS 00:00 Introduction 02:00 What is the "influencer recession"? 02:45 The clipping economy & fake virality 05:15 Audrey Peters & the $25 DoorDash coffee 10:30 Why the Alo yacht flopped 14:35 Why Birkins are embarrassing now 19:30 The OpenAI influencer farm trip 24:00 Brands manufacturing their own rage bait 30:00 How Substack changed the game 34:30 Is rage bait losing its power? Read Rebecca's story: The Influencer Recession — https://www.vulture.com/article/influencer-recession-audrey-peters-interview.html Edited by Chrissi Harris. Learn more about your ad choices. Visit megaphone.fm/adchoices