8K. Practice

In this episode we hear from this generation on their experience with building practice in contemporary America. The cohort is focused on moving away from speculative or gallery work and towards substantial built projects, but they describe the challenges in getting a small, academic building practice off the ground. They highlight the ways that academic bona fides no longer translate to meaningful commissions. Whereas prior generations were rewarded for their disciplinary mastery, they find themselves lacking professional expertise, competing against more resourced corporate firms, and feeling that their perspective as designers is no longer valuable to clients.