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At The Wheel Podcast w/ Tu Le & Joe White: Daily Summaries Delivered
by Tu Le & Joe White
A thoughtful discussion about the future of transportation that highlights companies and individuals moving the sector forward. Pulitzer Prize winning journalist Joe White & Tu Le of Management Consultancy Sino Auto Insights highlight & discuss the most impactful events shaping the global automotive and transportation sectors. www.atthewheel.co
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- 1 weeks ago1h 14m
Can Volkswagen Save Itself? | Wall Street Journal & Former BMW Executive Explain Why This Time Is Different | At The Wheel #27
Volkswagen has approved one of the largest restructurings in automotive history.The question isn’t whether it’s significant.The question is whether it came too late.In this special edition of At The Wheel, Tu Le is joined by Stephen Wilmot, automotive reporter for The Wall Street Journal, and Daniel Kirchert, former BMW executive, Byton co-founder, and CEO of Flynt, to unpack Volkswagen’s historic restructuring—and what it means for Europe’s automotive future.This isn’t just a discussion about Volkswagen.It’s a conversation about whether Europe’s automotive industry can remain globally competitive as Chinese automakers continue expanding at unprecedented speed.🇨🇳 China’s Competitive AdvantageWhy did China’s automotive industry move so far ahead?The panel discusses:* Software-defined vehicles* AI and autonomous driving* Two-year product development cycles* Lower development costs* The rise of XPeng, BYD, Xiaomi and other Chinese brands🇩🇪 Volkswagen’s Moment of TruthThe discussion breaks down:* Factory closures* Workforce reductions* Product consolidation* Why China’s collapse in profitability changed everything* Whether Volkswagen can successfully reinvent itself🚗 Can Legacy Automakers Change Fast Enough?Daniel Kirchert shares his experience building BMW China and co-founding Byton, explaining why traditional automotive development cultures struggle to compete with software-first organizations.Topics include:* Customer experience vs hardware* Why software alone isn’t enough* Organizational culture* Digital product development* The future of automotive engineering🌍 What Comes Next?Can Europe remain competitive?Will partnerships with Chinese companies become essential?Can cost-cutting alone save legacy automakers?Or does the industry need a much more fundamental transformation?This episode offers a rare combination of executive experience, journalism, and market analysis to explain one of the biggest strategic shifts facing the global automotive industry.🔎 SEO KeywordsVolkswagen restructuring, Volkswagen China, Stephen Wilmot, Wall Street Journal automotive, Daniel Kirchert, BMW China, Byton, Flynt, Chinese automakers, BYD, XPeng, Xiaomi EV, software-defined vehicles, Europe automotive industry, German automakers, Volkswagen layoffs, China EV competition, future of mobility, EV market, automotive transformation, At The Wheel podcast, Tu Le, Joe White, Porsche, Volkswagen Group, Volkswagen, Oliver Blume, Arno Antlitz⏱️ Chapters00:00 Introduction01:13 Meet Stephen Wilmot & Daniel Kirchert04:23 Why Volkswagen’s Restructuring Matters08:06 Did Volkswagen Wait Too Long?12:29 How China Changed the Auto Industry17:18 Why German Brands Lost Their Advantage21:13 China’s Hyper-Competitive Market Explained25:29 Can Europe Catch Up?31:00 Premium Brands Under Pressure36:23 The Software-Defined Vehicle Debate42:44 Can Volkswagen Reinvent Itself?48:05 Cost Cutting vs Innovation52:40 Should Volkswagen Learn From China?58:20 What Legacy Automakers Must Do Next01:06:28 Daniel Kirchert’s Strategy for Volkswagen01:12:24 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Aug 5, 202653 min
China's Auto Slowdown Changes Everything | Tesla, BYD & the Global EV Battle | At The Wheel #26
📘 Executive Summary China’s automotive market has powered global growth for nearly two decades.Now it’s slowing—and the ripple effects could reshape the global auto industry.In Episode 26 of At The Wheel, Joe White and Tu Le examine why China’s passenger vehicle market is weakening, how that changes the outlook for automakers worldwide, and why this may be one of the most important industry stories of the year.In this episode:🇨🇳 China’s Auto Market Hits an Air Pocket* Why China’s vehicle market is projected to decline sharply* The collapse of real estate and consumer confidence* What happens when the world’s largest auto market suddenly slows🌍 The Export Wave BeginsChinese automakers aren’t slowing down.They’re accelerating global expansion.Joe and Tu discuss:* BYD’s strategy in Brazil* Why local manufacturing matters* How Chinese brands are preparing for Europe, Latin America and eventually North America⚡ Tesla’s China DilemmaCould Tesla separate its China operations?The discussion explores:* Elon Musk* SpaceX* National security* Tesla Shanghai* What happens if Tesla’s China business must stand on its own🇺🇸 Ford, GM & Detroit’s Next ChallengeCan legacy automakers disrupt themselves before Chinese competition reaches North America?The conversation covers:* Ford’s China strategy* GM’s software approach* Rivian* Slate Auto* Why the next battle may be fought outside ChinaAs China’s domestic market cools, the race for global market share is only beginning.The question is no longer whether Chinese automakers will expand.It’s where they expand next.🔎 SEO Keywords* China auto market* China EV market* Tesla China* Tesla Shanghai* BYD Brazil* Chinese automakers* EV market slowdown* China vehicle sales* Ford China strategy* General Motors China* SpaceX Tesla merger* Tesla restructuring* future of mobility* EV competition* global automotive industry* automotive geopolitics* battery manufacturing* BYD global expansion* At The Wheel podcast⏱️ Chapters00:00 Welcome Back 00:45 Why China's Auto Market Is Slowing 04:30 Real Estate, Consumer Confidence & Vehicle Demand 09:15 The Export Strategy: BYD & Global Expansion 14:40 Why Brazil Matters 19:30 Can Chinese Automakers Reach North America? 24:00 Ford, GM & The China Challenge 30:45 Tesla's China Operations Explained 36:15 Could Tesla Separate Shanghai? 42:30 SpaceX, National Security & Tesla 47:00 Rivian, Slate & Affordable EVs 51:15 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Jul 15, 202653 min
Volkswagen’s Day of Reckoning: The Beginning of the End for Legacy Auto? | At The Wheel #25
Volkswagen isn’t just restructuring.It may be confronting the biggest strategic challenge in its modern history.In this Deep Dive edition of At The Wheel, Joe White and Tu Le drill down into Volkswagen’s historic restructuring announcement—and why it represents far more than one company’s problems.The discussion explores why Volkswagen’s once-dominant position in China has deteriorated so quickly, forcing painful decisions that include factory closures, workforce reductions, and a complete rethink of the company’s future.In this episode:🇨🇳 China’s Rise—and Volkswagen’s Decline* How Volkswagen went from selling more than 4 million vehicles annually in China to losing millions of sales* Why BYD, Geely and China’s domestic champions fundamentally changed the market* How software, AI and intelligent driving accelerated China’s advantage🏭 Volkswagen’s “Day of Reckoning”* Why management says painful restructuring can no longer be avoided* Factory closures* Job reductions* Product consolidation* What survival now looks like🇩🇪 Lessons From HistoryJoe compares Volkswagen’s current situation to General Motors’ crisis of the late 1980s and early 1990s—drawing striking parallels between two automotive giants forced to confront decades of accumulated structural challenges.🇺🇸 What This Means for DetroitCould what happened to Volkswagen happen to Ford, GM or Stellantis?Or have tariffs and trade policy simply delayed that confrontation?🌎 The New Automotive World Order* Chinese automakers expanding globally* USMCA uncertainty* Technology partnerships* AI, software and batteries* Why legacy automakers may need to change faster than ever beforeThis isn’t simply a conversation about Volkswagen.It’s a discussion about what happens when an industry leader suddenly finds itself competing in a completely different world.🔎 SEO KeywordsVolkswagen restructuringVolkswagen ChinaVolkswagen layoffsVolkswagen factory closuresChina EV marketBYDGeelyPorsche ChinaAudi Chinalegacy automakersfuture of mobilityglobal auto industryEV competitionChinese automakersautomotive geopoliticsUSMCAFordGeneral MotorsBMWMercedes-BenzAt The Wheel podcast⏱️ Chapters00:00 Emergency Episode: Volkswagen’s Crisis01:23 Why We’re Talking About Volkswagen Now03:30 The GM Parallel: Lessons From History08:00 Dieselgate and the Beginning of the Decline12:00 China Built Volkswagen’s Success17:30 How BYD and Geely Changed the Market23:45 Porsche, Audi & Volkswagen Under Pressure29:15 Why Volkswagen Bought Into XPeng34:45 Can Volkswagen Survive Without China?39:30 Tariffs, USMCA & North America45:00 Rivian, Slate & Affordable EVs51:15 Final Thoughts: What Legacy Automakers Must Do Next This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Jul 14, 20261h 0m
The Global Auto Industry Has Entered a New Era - VW, Rivian & USMCA | At The Wheel #24
For decades, Volkswagen was the world’s automotive powerhouse.Today, it’s closing factories, cutting jobs, losing market share in China, and fighting for relevance in the world’s largest automotive market.In Episode 24 of At The Wheel, Joe White and Tu Le unpack one of the biggest strategic shifts facing the global auto industry—and why Volkswagen’s restructuring is about much more than one company.In this episode:🇨🇳 Why Volkswagen’s dominance in China unraveled* How BYD, Geely and China’s domestic champions changed the market* Why Audi, Porsche and the Volkswagen brand all face unprecedented pressure* How software and intelligent driving accelerated China’s advantage🏭 Volkswagen’s “Day of Reckoning”* Factory closures* Job cuts* Massive restructuring* Why this moment has been years in the making🇺🇸 USMCA Enters Uncharted Territory* Why North America’s trade framework is suddenly uncertain* Canada’s role in attracting Chinese investment* What it means for automakers, suppliers and future manufacturing⚡ Polestar’s Exit & The China Question* Why Polestar is effectively leaving the U.S.* Why Volvo remains* How Chinese automakers may eventually navigate U.S. restrictions🚙 Rivian, Slate & America’s EV Future* Is Rivian finally turning a corner?* Can Slate deliver a $25,000 EV?* Why affordability—not technology—may determine who wins nextThis episode isn’t simply about Volkswagen.It’s about the beginning of a new competitive landscape where software, batteries, AI, geopolitics and manufacturing are reshaping the global automotive industry.🔎 SEO Keywords* Volkswagen restructuring* Volkswagen China* China EV market* BYD* Geely* Porsche China* Audi China* Volkswagen layoffs* USMCA review* North American auto industry* Rivian stock* Slate Auto* Chinese automakers* future of mobility* automotive geopolitics* EV competition* China automotive* automotive supply chain* Detroit automotive* At The Wheel podcast⏱️ Chapters00:00 Welcome Back01:23 Volkswagen’s Day of Reckoning05:10 How China Changed Volkswagen Forever11:30 Why BYD & Geely Took Market Share17:15 Porsche’s China Collapse22:40 Volkswagen’s Software Problem28:45 USMCA Enters Uncertainty35:10 Canada, China & North American Manufacturing41:25 Why Polestar Is Leaving the U.S.47:30 Rivian’s Improved Outlook52:45 Slate Auto’s $25,000 EV Gamble58:30 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Jun 10, 202650 min
Ferrari’s Biggest Gamble in Decades? Designers React to the Ferrari Luce | At The Wheel #23
In this special edition of At The Wheel, Tu Le sits down with two leading design experts—Sam Livingstone (Car Design Research) and Matt McElvogue (Teague)—to break down one of the most polarizing vehicle launches in recent memory: the all-new Ferrari Luce.Ferrari’s first all-electric vehicle was supposed to mark the future of the legendary Italian brand.Instead, it sparked a fierce debate.Is the Luce a bold reinvention of Ferrari for the EV era?Or has Ferrari strayed too far from the DNA that made it one of the most iconic brands in automotive history?The discussion explores:🔴 Why the Ferrari Luce is dividing the automotive world* Does it still look like a Ferrari?* Why many designers believe the exterior abandons core Ferrari identity* The challenge of translating Ferrari’s racing heritage into the EV era⚡ The Jony Ive & LoveFrom Effect* Why Ferrari partnered with legendary Apple designer Jony Ive* How consumer electronics thinking influenced the vehicle* Whether Apple-style design works in ultra-luxury automotive🖥️ The Interior That Could Change Automotive UX* Why the Luce’s interior may be more important than its exterior* The fusion of physical controls and digital interfaces* What Porsche, Mercedes, BMW and others may learn from Ferrari’s approach* Why many designers see the interior as a breakthrough🇨🇳 The China Factor* How Xiaomi, NIO, XPeng and other Chinese EV brands are reshaping expectations* Why Ferrari can no longer rely on performance alone* The pressure luxury brands face from rapidly advancing EV competitors💰 The $650,000 Question* Is the Luce worth its staggering price tag?* Who is Ferrari actually building this car for?* Silicon Valley buyers, tech billionaires and the next generation of luxury consumersThe result is one of the most fascinating discussions we’ve had on automotive design, luxury branding, technology, and the future of Ferrari.Links:Car Design Research: https://www.cardesignresearch.com/Teague: https://teague.com/Ferrari: https://www.ferrari.com/en-US🔎 SEO Keywords (Include in Description)Ferrari LuceFerrari EVFerrari electric carJony Ive FerrariLoveFrom FerrariFerrari design reviewFerrari Luce reactionFerrari electric vehiclefuture of Ferrariluxury EV marketautomotive design analysiscar design podcastEV luxury carsFerrari vs Porsche TaycanChinese EV competitionNIO ET9XPeng technologyXiaomi SU7future of luxury automotive⏱️ Timestamps00:00 Introduction00:41 Meet Sam Livingstone & Matt McElvogue02:02 First Reactions to the Ferrari Luce04:52 Why the Exterior Is So Polarizing07:22 Is This Still a Ferrari?10:34 Ferrari vs Porsche Taycan Strategy13:43 The $650,000 Price Tag Debate16:54 Luxury, Brand Identity & Future Buyers19:21 How Ferrari Evaluates Design Concepts23:18 Did Ferrari Expect This Backlash?25:12 Why the Interior Is Getting Praise27:46 The UX Breakthrough Hidden Inside the Luce31:12 Physical Controls vs Screens34:05 What Other Automakers Can Learn37:22 Why Automotive UX Is Still Broken41:05 China’s Influence on Global Vehicle Design44:54 Could Ferrari Have Gone Too Far?48:02 Would You Buy One?49:10 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Jun 5, 202629 min
The EV Slowdown Is Over? LG Energy Solution’s Big Battery Bet | At The Wheel #22
While much of the automotive industry focuses on slowing EV growth, a much bigger battery story may be unfolding behind the scenes.In this special edition of At The Wheel, Joe White and Tu Le sit down with Bob Lee, President of LG Energy Solution North America, to discuss the future of batteries, energy storage, AI infrastructure, and the next phase of America’s manufacturing transformation.Bob shares details on LG Energy Solution’s landmark partnership with DTE Energy—the first large-scale energy storage deployment in Michigan powered by battery cells manufactured in Michigan. More than just another battery project, it represents a major milestone for the state’s energy future and demonstrates how Michigan’s automotive manufacturing expertise is helping power the next generation of energy infrastructure.The conversation explores:⚡ Why LG Energy Solution is shifting battery capacity from EVs to energy storage🔋 The explosive growth of grid-scale battery storage🏭 How Michigan-made batteries are creating new opportunities for energy security and economic growth🤖 Why AI, data centers, and electrification are driving unprecedented demand for batteries🚗 What the future holds for EV adoption, battery chemistry, and affordable electric vehicles🇺🇸 The challenge of building a competitive North American battery ecosystem🔬 LFP, LMR, NMC, and the technologies shaping the next decade of battery innovationAs the worlds of transportation, energy, and AI increasingly converge, batteries are becoming one of the most strategically important technologies on the planet.The question is no longer whether batteries will matter.The question is where the next wave of demand will come from—and who will supply it.🎙️ Featuring:• Bob Lee, President, LG Energy Solution North America• Joe White, High Speed Rodeo• Tu Le, Sino Auto InsightsLinks:LG ES: https://lgenergymi.com/Sino Auto Insights: https://www.sinoautoinsights.com/China EVs & More: https://www.youtube.com/@ChinaEVsandMoreHigh Speed Rodeo: Sino Auto Insights Weekly: #BatteryStorage #EnergyStorage #LGEnergySolution #ElectricVehicles #BatteryTechnology #MichiganManufacturing #DataCenters #ArtificialIntelligence #FutureOfMobility #EnergyTransition #BatterySupplyChain #CleanEnergy #EVBatteries #AdvancedManufacturing #AtTheWheelPodcas🔎 SEO KeywordsLG Energy SolutionBob Lee LGESbattery manufacturing USAenergy storage systemsESS batteriesAI data centers power demandEV battery industryLFP batteriesLMR batteriesCATL competitionBYD batteriesRivian batteriesFord EV batteriesGM battery strategybattery supply chainfuture of batteriesNorth American battery productionfuture of energy storage⏱️ YouTube Chapters / Timestamps00:00 Welcome & Introduction00:20 Meet Bob Lee, President of LG Energy Solution North America00:56 The DTE Energy Battery Storage Announcement02:40 Why LG Is Pivoting Toward Energy Storage04:44 EV Batteries vs Energy Storage Batteries07:04 Is Energy Storage More Stable Than EV Demand?09:43 Competing with Tesla & Megapack11:47 Battery Management Systems Explained13:03 Hiring, Talent & New Battery Jobs14:26 Data Centers, AI & The Next Battery Boom18:01 Why Energy Storage Demand Is Exploding20:19 The Future of LFP Batteries22:20 LMR, NMC & Next-Generation Chemistries24:45 Can EV Demand Rebound?26:09 How Much Battery Capacity Does America Need?27:57 Advanced Manufacturing & Automation28:50 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- Jun 4, 202626 min
Michigan’s Auto Industry Is at a Crossroads - Glenn Stevens on China, AI & What Comes Next | At The Wheel #21
In this special Mackinac Policy Conference edition of At The Wheel, Joe White and Tu Le sit down with Glenn Stevens Jr., Executive Director of MichAuto, to discuss one of the most important questions facing the automotive industry:Can Michigan remain one of the centers of the global auto industry in the age of AI, automation, electrification, and Chinese competition?Glenn shares details about the newly launched MichAuto Policy Roadmap, a comprehensive effort designed to ensure Michigan remains competitive as the auto industry undergoes its biggest transformation in more than a century.Thank you to Glenn Stevens and the MichAuto team for the invitation to join the conference and the amazing hospitality we received while at Mackinac Island!The conversation covers:🚗 Michigan’s Auto Future* Why Michigan remains the automotive capital of North America* The risks of standing still while the industry changes* Why Glenn believes the state faces a pivotal moment🎓 The Talent & Education Crisis* Why Michigan’s education system is one of the industry’s biggest concerns* The connection between workforce development and automotive competitiveness* How career pathway planning is failing too many students* Why the next generation of engineers, software developers, and skilled trades workers matter more than ever🇨🇳 China’s Automotive Rise* The growing influence of Chinese automakers* Why Michigan companies must understand global competition* What BYD, XPeng, Geely and others mean for the future of the industry🤖 AI, Automation & Silicon Valley* Why the competition isn’t just China* How software, AI and advanced manufacturing are changing the game* The role of technology companies in shaping the future of mobility🏭 Manufacturing, Innovation & Policy* Why Michigan must leverage its automotive leadership as a platform for broader innovation* The importance of advanced manufacturing, research, and engineering* What policymakers must do to keep investment and talent in MichiganThroughout the conversation, Glenn emphasizes a simple but urgent message:The automotive industry isn’t waiting. Michigan can lead the next era—or watch it happen somewhere else.Links to:MichAuto: https://michauto.org/Sino Auto Insights: https://www.sinoautoinsights.com/High Speed Rodeo: SAI Weekly: China EVs & More: https://www.youtube.com/@ChinaEVsandMore🔎 SEO KeywordsMichigan automotive industryMichAutoGlenn StevensMackinac Policy ConferenceDetroit auto industryfuture of mobilityautomotive workforce developmentautomotive education crisisChina EV competitionBYD MichiganXPeng automotiveAI automotive industryautomotive manufacturing jobsMichigan economyadvanced manufacturingautomotive innovationDetroit vs Silicon Valleyautomotive policy roadmapfuture of Michigan automotive industry⏱️ YouTube Chapters / Timestamps00:00 Welcome from Mackinac Policy Conference00:28 What Is the MichAuto Policy Roadmap?01:57 Why Michigan Faces a Critical Moment03:04 The Urgency Behind the Automotive Roadmap05:29 Education: Michigan’s Biggest Competitive Challenge07:08 Why Workforce Development Matters08:55 Innovation, Research & Michigan’s Future10:06 Competing for Talent Globally12:28 Career Pathways & Skilled Trades15:32 Why This Election Matters for Michigan18:24 The Need for Bipartisan Action20:03 Competing With China & Global Rivals22:20 AI, Silicon Valley & Automotive Disruption24:45 Michigan vs The South25:36 Final Thoughts from Mackinac This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
- May 7, 202653 min
Inside China’s EV Revolution: What Detroit Isn’t Ready For | At The Wheel #20
In Episode 20 of At The Wheel, Joe White and Tu Le break down one of the biggest stories in the global auto industry: China’s accelerating lead in electric vehicles, software, batteries, and intelligent driving systems.Fresh off a week in China attending the Beijing Auto Show, Tu shares firsthand insight into the most important auto show in the world — and why many Western automakers should be deeply concerned.The conversation explores:* How the Beijing Auto Show dwarfs Detroit in scale, technology, and excitement* XPeng’s transformation into a full-stack technology company focused on AI, humanoids, eVTOLs, and autonomous driving* BYD’s ultra-fast charging breakthroughs and next-generation Blade battery* How Chinese automakers are dramatically reducing development timelines through automation and software integration* Why companies like Toyota and Volkswagen are increasingly relying on Chinese software and technology partners* The rise of Huawei, Momenta, Xiaomi, and Chinese software ecosystems inside vehicles* The growing gap between China’s EV market and the U.S. auto industry* The implications for Ford, GM, Stellantis, Volkswagen, Mercedes-Benz, BMW, and PorscheJoe and Tu also discuss whether the U.S. auto industry is moving fast enough to compete in a future increasingly defined by:* software-enabled vehicles* battery technology* AI and autonomy* robotics* data ecosystemsAs China’s automakers push beyond EVs into intelligent mobility platforms, the central question becomes:The center of gravity already shifted - Can Detroit and Europe catch up? Are they currently even playing the same game?🔎 SEO Keywords for DiscoverabilityBeijing Auto Show 2026China EV marketBYD battery technologyXPeng AI strategyHuawei automotive softwareChinese automakers expansionsoftware defined vehiclesfuture of electric vehiclesChina EV dominanceToyota China EV strategyVolkswagen XPeng partnershipautonomous driving ChinaEV charging breakthroughfuture of mobility⏱ Timestamps00:00 Intro – Back From China00:57 Beijing Auto Show First Impressions03:05 XPeng’s AI and Technology Pivot07:10 eVTOLs, Humanoids & Autonomous Systems11:20 Beijing Auto Show Scale vs Detroit15:12 BYD’s Battery and Charging Breakthroughs20:19 Why Chinese EV Makers Are Moving Faster24:48 Volkswagen, Toyota & Chinese Partnerships29:11 Software-Defined Vehicles Explained33:06 China’s Manufacturing Advantage37:18 Why Detroit Should Be Paying Attention42:08 Chinese EV Expansion Into Canada & Mexico47:00 Future of EV Competition53:17 Final Thoughts This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.atthewheel.co
About At The Wheel Podcast w/ Tu Le & Joe White
A thoughtful discussion about the future of transportation that highlights companies and individuals moving the sector forward. Pulitzer Prize winning journalist Joe White & Tu Le of Management Consultancy Sino Auto Insights highlight & discuss the most impactful events shaping the global automotive and transportation sectors. www.atthewheel.co
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