Will Jarvis on Gertrude and Building a More Accessible Art Market

In this week’s episode of the ArtTactic Podcast, host Adam Green speaks with Will Jarvis, Founder and CEO of Gertrude, a contemporary art platform and mobile app that directly connects emerging and independent artists with art buyers, and co-founder of the London gallery The Sunday Painter. Will discusses how Gertrude works, why he believes the current art world landscape has created opportunities for new models, and how the platform aims to support artists who may not have traditional gallery representation. He also shares his perspective on the challenges facing younger galleries, smaller galleries, and rising artists, as well as the barriers that can prevent new collectors from entering the art market. Together, Adam and Will explore what it would take for the art world to become more open and accessible, and how platforms like Gertrude can provide collectors with access, context, and confidence while helping artists build visibility and sustainable careers.