ArtTactic

James Cope on the Dallas Invitational and Rethinking the Art Fair Model

April 7, 2026·15 min
Episode Description from the Publisher

In this week's episode of the ArtTactic Podcast, host Adam Green speaks with James Cope, founder of James Cope Gallery and the Dallas Invitational, which returns April 16-18 at the Rosewood Mansion on Turtle Creek. As art fairs become increasingly expensive and galleries grow more selective about where they participate, the Dallas Invitational offers an alternative model with lower participation costs and a more intimate setting. Cope discusses the origins of the fair, the thinking behind its careful and measured growth, and why the hotel format has resonated with both galleries and collectors. They also talk about the importance of the Rosewood Mansion as a venue, how the Dallas collector base has responded to the fair, and the recent expansion of the Invitational model to London during Frieze week.

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