EP 017: Stop Buying Technology. Start Changing the Operating Model W/ Mason Morgan

"AI makes the answers cheaper, so the good questions and good judgment really become the coin of the realm." - Mason Morgan, Managing Director, Managing Director at CrossCountry Consulting focusing on AI and innovation in S2P Procurement technology has come a long way, but simply adding new technology to existing processes doesn't guarantee better results. As AI becomes a bigger part of the procurement operating model, leaders have to think differently about where technology can create value, which processes are worth preserving and not handing over to AI, and how their teams need to evolve alongside it. In this episode of ProcureTech Insider, Philip Ideson speaks with Mason Morgan, Managing Director at CrossCountry Consulting focusing on AI and innovation in S2P and a judge for the 2027 ProcureTech100, about what separates procurement organizations that realize value from technology from those that struggle to get there. They explore why technology investments need to be considered as part of the broader operating model, how AI is changing the skills procurement needs, and what leaders should prioritize as they plan their next wave of transformation. In this episode, Mason covers how to: -Treat technology investments as operating model changes rather than standalone implementations -Focus AI initiatives on measurable business outcomes and build credibility through early wins -Recognize when an existing process should be redesigned instead of automated -Develop the business acumen and judgment procurement professionals will need in an AI-enabled environment -Create better buying experiences that make the right path the easiest path for stakeholders -Use technology to extend procurement's influence without requiring procurement to own every step of the process Links: Mason Morgan on LinkedIn: https://www.linkedin.com/in/mason-morgan-94055a7/  Subscribe to the AOP Newsletter: https://resources.artofprocurement.com/art-of-procurement-podcast-subscribe  Subscribe to Art of Procurement on YouTube: https://www.youtube.com/@ArtofProcurement